US Army Veteran, MBA, Author "The Walking Leader" "Great To Follow" and the OCCUPIED BERLIN series (historical fiction). This blog contains my Thoughts, Words, Tips, and Lessons about Personal and Professional Leadership. Count on everything being delivered without pulling a single punch (NEVER!)
20 September 2008
Hurricane Ike Evacuees, Hotels, & the Web
The evacuees are left out to find themselves with another place to stay. The report did mention that some hotel personnel were calling people with reservations and explained the situation with some canceling reservations but not all. So the Ike Evacuees are being forced out, again.
It got me thinking how this is a great opportunity for organizations like Hotels.com, Priceline, Travelocity, and Expedia to step up and help by doing what they do to get Hotels for the evacuees lined up. As of 9:00am this morning, I checked all four mentioned websites and only one had a direct link dealing with the hurricane it read "Travel Alert: Hurricane Advisory" but does not directly mention Evacuees and their unique situation.
With a little planning and some forward thinking they could be working with their "vast network" of suppliers to provide evacuee assistance for airline, hotel, and rental car bookings during this and every hurricane season. It really should not be a big burden for these organizations to do something good. Maybe get good old Captain Kirk to go on TV and run a spot directly aimed at those affected by weather or other natural disaster events. It should not be a stretch for Bill Shatner to do a simple promotion to give people a place to turn to, as I am more than sure the brief shameless self-promotional appearance on Saturday Night Live last week will confirm that they will do what it takes to get the message out.
Anyone have other ideas on how to help people in these situations, today and in the future?
Here are some Technorati Tags:
• Dave Guerra • Hurricane Ike • Evacuees • hotels • Texas A&M • college football • fans • CNN Headline News • Hotels.com • Priceline • Travelocity • Expedia • Give to the American Red Cross • Hire A Hero
18 September 2008
Bank Bailout??? and the $1000 Bagel!!!
This is very interesting...sounds like the CDO problem???? Collateralized Debt Obligations? Sound familiar? It should, it was back in July 17, 2007 that I first talked about CDOs and why you should be worried.
Is this really what the Government should be doing? Is the government going to buy the foreclosed home next door to me and then do what with it? I am more than sure the government does not want to be holding on to these homes? They are going to move them and they can afford to take a loss on the resale of these home, heck after all they are foreclosed homes. These things should be a bargain and because people love a bargain, they will snatch them up and either drop property values even further or raise value as subdivisions are back to capacity? See where this is going?
While I am all for the Government backing off, I am also a proponent of stepping in when people will get hurt. This is what government should be all about. Let a business make an attempt at success or failure but let's not have government looming overhead and waiting for the first mistake so that they can intervene. Of course there are always exceptions, much like Enron or WorldCom, when the activities are more blatant and people will suffer, then by all means jump right in.
Let's trust the process enough to let it work. I would like to see how these organizations would have handled the recovery process without having the government to turn to.
Even then, when the time comes for the government to step in and take care of the people, please, let's not save someone from drowning by keeping them out of the pool.
In the "by the way" department: Time to change another channel....it was fun while it lasted. When you have to blog what you have posted someplace else, well, all I can say is that the $1000 Bagel has certainly gone stale for you.
Here are some Technorati Tags:
• Dave Guerra • Bailout • AIG • Banks • Banking System • CNNMoney.com • Trust the process • drowning man • Collateralized Debt Obligations • Economy • Foreclosure • Give to the American Red Cross • Hire A Hero
03 September 2008
I'll Start Doing It When You Start Doing It
My friend recommended that it may be time to start holding those people accountable and writing them up as a method to not only show that C-W was serious about what is expected of the employees but also as a tool to motivate the Co-Worker's employees in the right direction.
The Co-Worker's response to my friend was "I'll start doing it when you start doing it." Needless to say, my friend was floored. My friend told me she was stunned and could not believe that the C-W, a manager of a medium size department (approx 30 members), would actually utter those words.
My friend asked me, what I thought that was all about? To me that statement was nothing short of a cop out and certainly explains how her C-W's people got so out of control and basically disrespect her Co-Worker.
While I, personally, do not know my friend's Co-Worker, but those words spoke volumes about the C-W and it also put in perspective what C-W is looking for. The Co-Worker is looking for someone else to handle his/her problems for him/her. It is quite obvious that C-W is NOT taking a leader's approach to solving problems but more of a "pawn it off on someone else" approach.
Again, I want to be sure that everyone understands that I do now know C-W but nonetheless C-W is in a position of authority and a lame response will not solve C-W's problems. Another thing to consider is that maybe, just maybe, C-W is not ready to be a leader. Remember folks, being a manager does NOT make you an automatic leader.
Something else to remember; being in charge of 30 people is not for a manager...it is for a LEADER. These 30 people certainly NEED A LEADER.
How does one empower C-W and all the other Co-Workers in the same situation? Let the C-W know that problems they are encountering are not unique to them, these problems are the same that other leaders have dealt with in the past and will deal with in the future. These are problems that are not to be passed off on someone else to handle, they are to be addressed immediately and effectively.
However, we cannot empower all of our Co-Workers until they are ready to take that stand and be fully prepared to WALK THE TALK.
Here are some Technorati Tags:
• Dave Guerra • Leaders • Managers • Change • Walk the Talk • Passing the buck • Copping Out • Give to the American Red Cross • Hire A Hero
29 August 2008
A word of warning to would be employees
As my friend and I got to talking about hiring people and how tricky that always was. The tricky part came when a background check would only reveal so little, especially for young adults. I told her that a growing trend is for employers (or potential employers) to Google a potential new hire to see what information they can find about the individual.
To prove my point we "Googled" the name of the mutual friend's son. Well, Google revealed that he has a Facebook page as well as the standard MySpace page. So, my client clicked on the MySpace link and to our surprised it was locked as private. I told her that was a good thing as it prevented others from finding out too much or seeing way too much. Then we were off to the Facebook page.
My client was not thrilled at what she saw there. The young man had as his primary photo a picture of him and someone else throwing what appears to be gang signs and the international hand sign for not the number one. If you could have seen my client's face when she saw the picture, it was a look of shock and then confusion.
Shock at how could this "nice young man" have compromised himself in such a manner by allowing himself to be seen in such a picture? I told her that it is not uncommon for kids to be kids. However, if the young people today want to be taken seriously in the workplace they need to start taking themselves seriously. They need to take responsibility for what they post online. Sure it may be cute, it may be funny, but it will certainly make any potential employer think twice about who they want to represent them and their business.
The confusion was based on whether or not to bring him into the project? Does she not hire him and risk losing a friend or does she hire him and risk him losing customers? It certainly took her to a place she did not want to be.
I did recommend that she talk to the young man, look him in the eye and tell him "If I was any other employer your would be no where near my place of business, but because of who your parents and I are to one another please change your online pictures to reflect a more responsible individual before showing up for work on Monday."
Of course, I added that she can check and if he still has not changed the pics by the time Monday morning rolls around. Stand your ground and kindly tell the young man to go home as he cannot complete a simple request as a condition of employment then he could not be trusted to complete any other task set before him.
Folks, this might sound harsh but in the end, it is called Business for a reason.
Here are some Technorati Tags:
• Dave Guerra • potential employee • employer • facebook pic • online reputation • everyone is watching • American Red Cross • Hire A Hero
25 August 2008
Back to School
While everyone is getting the kids ready, I want to take the time to THANK YOU for what you do and wish you the best this coming school year.
Now, go out there and teach them everything they need to be better citizens of our world.
Here are some Technorati Tags:
• Dave Guerra • Back To School • Teachers • Thank you • American Red Cross • Hire A Hero
21 August 2008
Change comes quickly (when you got a plan)
At The Summer Olympics Games?
Yes, at the Summer Olympic Games. We have seen World Records shattered and countries that were never thought to be contenders become contenders as well as those countries that were expected to win win. How is this change?
It is change when you are not expected to win a medal and all of a sudden the loudspeaker is playing your nation's national anthem, rest assured that most certainly classified as CHANGE. By now, just about everyone on the planet knows who Michael Phelps is and the feat he and his teammates accomplished. For that matter, people recognize Mexico's Tatiana Ortiz & Paola Espinosa and their bronze medals in synchronized diving (a first for Mexico).
Before I digress, or is it diverge, even further let me reel this one in. All the individuals and teams that are participating in the Olympiad are doing so because they followed a plan to get there. All of the Olympians had to change to fit the plan they set before themselves.
I am more than sure on all their plans the last item list is "Win the Gold Medal" and while not all will win a gold medal it is on that plan nonetheless.
What do those Olympians do if they don't get a gold? They go back and re-evaluate the plan to see if it was a feasible plan? Then they adjust the plan accordingly then try again. Of course, unlike football (NFL) these athletes don't wait until next year to make things happen, they have to wait four years. Four years is a long time and four years certainly takes its toll on the human body. Still, four years is plenty of time to fine tune a program that fell just short of the medal stand.
What about the rest of us that are not Michael Phelps or Misty May? Don't be discouraged...I did not participate in the 2008 Olympics, nor will I participate in the 2010 Olympics, however my plan is taking me in a different direction and if I never get the gold on the track I am on, well I will certainly re-evaluate, re-design, and re-configure my plan. Then will I press on in my quest for the gold.
Remember, the journey of a thousand miles begins with one step. Go for the Gold.
Here are some Technorati Tags:
• Dave Guerra • Change • Plan • Olympics • Gold Medal • Michael Phelps • Misty May • Beijing Olympics • Tatiana Ortiz • Paola Espinosa • American Red Cross • Hire A Hero
15 August 2008
The Donald does it again
In the CNN.com posting states that Donald Trump "told the Los Angeles Times he doesn't know McMahon personally, but acted out of compassion because helping out 'would be an honor.'" This is because "when I was at the Wharton School of Business I'd watch him every night," Trump told the Times. "How could this happen?"
How it could happen? It is pretty obvious, as it is happening all over the country. Mr. McMahon, though his situation is unfortunate it is far from unique. People everywhere are finding themselves having to deal with rising fuel & food prices, layoffs or rising Adjustable Rate Mortgages that they can no longer pay. Of course, there are also those unforeseen incidents such as sudden medical situations, vehicle breakdown, and even major home appliances that need to be replaced. So what is a person to do? You persevere and continue to fight the good fight. Use those Trump Traits to get back into the game and you will be better for it.
So what TRUMP TRAIT did The Donald use in this situation? I say he used two (2) of the fourteen Trump Traits: Revenge Can Be Good and Build Your Brand.
Revenge Can Be Good: While this may have been the farthest thing on his mind, Mr. Trump seized an opportunity to do a good thing and in this case it was a complete opposite of what those that criticize him expected him to do. Therefore, revenge is certainly sweet.
Build Your Brand: Here is another thing at what makes Donald Trump who he is. He knows real estate and he makes another high profile purchase. Therefore, he continues to add to his brand, thus he continues to be relevant.
Speaking of Real Estate, Houses/Homes and Ed McMahon here is a very unique clip from the Tonight show. In Mr. McMahon's case, a very timely subject matter is discussed in the clip.
Here are some Technorati Tags:
• Dave Guerra • Donald Trump • Ed McMahon • The Tonight Show • Johnny Carson • foreclosure • mortgage • Countrywide Financial Corporation • Revenge Can Be Good • Build Your Brand • Get in the Game • American Red Cross • Hire A Hero
13 August 2008
Invisible Relevance
The age of invisibility is where, as he puts it, "Speakers face new problems as media content outlets -- like broadcast, cable, print, Web, blogs, etc. -- multiply at a geometric rate." While Ryckman talks, in his blog post, specifically about public speakers but I say that this can apply to everybody and anybody, public speaker or not.
In the post Ryckman warns that if people don't find a way to remain dynamic they will become invisible. As he adds, "The problem is this. If you don't speak often enough and to the right people, you start to become invisible. When you don’t move, they can’t see you. It's not that your voice is fading. The problem is that all the other voices are getting louder -- and there are many more of them."
While this is certainly true, I have one question: How does one know they are speaking to the right people?
I mean, who decides who the right people are? My answer to this question is: The right people who decide is the people that want to be inspired by you. Your peers, co-workers, students, friends, family, and most certainly your children (if you have kids).
The rest of the post goes to talk about working hard to stay relevant otherwise "you'll begin to disappear -- overlapped and replaced by the flood of new voices and new stories." There is nothing but a world of truth in that statement.
Of course, you are the master/mistress of your fate. Only you can decide just how relevant you want to be. So do everyone a favor and stay relevant.
Technorati Tags:
• Dave Guerra • Pete Ryckman • Memo to C-Level Speakers blog • Age of Invisibility • relevance • public speaking • Give to the American Red Cross • Hire A Hero
12 August 2008
A Trump Trait: Don't Fear Risk...
This past weekend, I blogged about making change because it was necessary and not for the sake of change. I also alluded to the fact that people will find any excuse not to make change and I mean any excuse not to be slimmer, not to start a business, not to write that book, not to get out of a relationship that they know is bad. Why? People look in the mirror and everyday ask themselves that same question: WHY?
Why can't I write that book? Why can't I lose those last 10 pounds? Why can't I leave? Why can't I make that change? Simply it's the risk involved and the fear of failure.
What if people don't like the book? What if I gain that weight back? What if I end up alone? What if? If's and why's are fear and risk and the fear of risk all rolled up into one.
This may be the biggest Trump Trait all of us have to face. DON'T FEAR RISK. Of course, it is easy for me to say (or write) but it is just as difficult for me as it is for you to embrace. We have to embrace it anyway, everyday, every waking moment. Let NOT FEARING RISK become your friend and your enemy at the same time.
Your friend in the sense that you can make NOT FEARING RISK your daily mantra. Knowing that now you can do what you want to do without having to think too much about what may or may not happen. NOT FEARING RISK is also knowing that you are fully prepared to accept the outcome of that change.
Your enemy in the sense that you cannot become complacent in embracing NOT FEARING RISK. Meaning that you should not just assume what changes you make or what you do happen without some form of risk or repercussion. You will always be held accountable for your actions, however, if you are prepared to accept and live with what happens then you are on the right track. Just don't let NOT FEARING RISK become static. Keep NOT FEARING RISK as a dynamic as possible. Don't let NOT FEARING RISK become mediocre.
Don't Fear Risk...Make that change happen now. You will be better for it.
Here are some Technorati Tags:
• Dave Guerra • Donald Trump • Don't Fear Risk • CNBC • Trump Trait • Change • Mediocrity • Complacent • Make that change • Go for it • American Red Cross • Hire A Hero
08 August 2008
It's Your Choice: Your Past = Your Future or Your Past ≠ Your Future
Here is a perfect opportunity to make those changes that will impact your life, your family, your job, your future. These are the changes that you always wanted to make but for some strange reason you thought it would be too difficult to do because you didn't have time or didn't have the money or don't have the right contacts. Let me pass along a little secret (promise not to tell): the moment you commit to make the change (no matter if it feels good or bad) is the moment you will find the time, find the money, and have the contacts.
It will all fall inline, but if you keep doing what you have always been doing then you will most certainly be living in your past and not moving towards a future that is a better you. Of course, for those that live in the past then you can most certainly assure yourself that your past WILL CONTINUE TO BE your future. That is unless you make change, not only happen but sustain it, as well.
In making change, one has to quit something in order to start something else. Am I advocating change as form of quitting? You bet I am. Seth Godin wrote a great book called The Dip. In that book, he said that it was OK to quit so long as that change (to quit) meant getting out of the Dip that you may find yourself in.
I am not telling you anything new...I am telling you, AGAIN, because it is that important. My friends don't let it take a Hurricane to make a change...right here, right now, make that change. If anyone asks, go ahead and tell them I said it was OK to make that change.
Technorati tags:
• Dave Guerra • Seth Godin • The Dip • Quit • Change • Past • Present • Future • Make It Happen • Go For It • Move Ahead • American Red Cross
07 August 2008
Back To Normal?
There was still a lot of prep that went on before the storm, as well as maintaining during the storm, recovery after the storm, and lastly prepping for the next storm. Then almost immediately after Dolly, Tropical Storm Edouard formed in the Gulf. While not in the path of that storm, I still had some personal and professional interests in the storm's projected path. My mind was in disaster recovery-mode and disaster prep-mode at the same time. Luckily, Edouard was nothing more than a welcomed rain storm.
Now, Dolly & Edouard are behind us and things are starting to get back to normal, but do things ever really get back to normal?
Things may appear like they are back to normal but deep down inside there is a stream of consciousness or a train of thought, that is just below the surface. That stream is centered on the next time.
How does one deal with that? It's easy; talk about it, put it in writing, make a plan. Soon things will start to work themselves out and with that you will start to focus less on the uncertainty about what you cannot control and more on what you can control.
Remember, Hurricane Season is far from over and natural disasters can happen at anytime. So do what you can now to be ready.
Technorati tags:
• Dave Guerra • Hurricane Dolly • Tropical Storm Edouard • Disaster Recovery • Business Continuity • disaster planning • Contingency Plan • talk about it • American Red Cross
29 July 2008
Internet is back
27 July 2008
Power is back
However, BIG KUDOS to those organizations that have kicked it up a notch and making it bearable for those individuals during their time of need.
MAD PROPS TO: State of Texas, Texas National Guard, Red Cross, Salvation Army, American Electric Power (AEP), Magic Valley Electric Cooperative, Hidalgo County Government, Cameron County Government, Willacy County Government, HEB, LOWES, and yes, even FEMA.
Keep up the good work and while you are at it, please update your websites to reflect your efforts and keep us up to date. Those of you that have done so, thanks.
24 July 2008
Power Power...NO Power anywhere
It has been over 24 hours since the power went out at home. It is understandable, a hurricane just blew by. However, once the storm past the work crews were out in full force. ..or so it seemed.
I live about 1 mile from two power plants (AEP & Magic Valley Electric Coop). At night I can see the lights of those facilities making 'lectricity. However, right I have to wonder who they are making for because they are not making it for me and my neighbors. As went enter the first evening after Hurricane Dolly, I can only think about two things as I see the facilities light up my night sky: how much are they going raise my rate because they worked to give power and how glad I am I found my car charger last week.
..and how was your day?
18 July 2008
Happy Birthday to me (x2)
See, six months ago I received a birthday card from my broker. Yep, 2 cards in 1 year, six months apart. Both cards were signed by every broker in the local office of this NATIONALLY recognized brokerage firm (who happen to have their name on a sports center in the city of Brotherly Love).
I am starting to get a little nervous about these guys. Mind you, they do not hold the majority portion of my investments but they are the first brokerage firm I ever used so they have been with me for a long time. Up to this point, there was great customer to brand loyalty. Now I am not so sure.
I mean if these guys can't get my birth date right then what else aren't they getting right? I understand it's better to send two instead of one, however, they have documents that must filed with the federal government and along with my SSN, my date of birth is a key identifying component of those documents.
So now I have to ask two questions: (1)What else are they misrepresenting about me when they file documents with the federal government? (2)Who else are they misrepresenting when they file documents with the federal government?
Stick around to see how this one works out.
tag this: Dave Guerra, Stockbroker, Brand Loyalty, 2 Birthdays, Brokerage Firm, Critical Tax Information, SEC, See the light before the warning, Opportunity, Mediocrity, Complacency
13 July 2008
Too Much, Too Fast??? (a Starbucks kind of story, well sort of)
I am not singling them out for any other reason than that I personally feel that while their brand is highly recognized it is also reaching a saturation point.
Best Buy: I don't know about your neck of the woods but these guys, in my neck of the woods, are expanding ALL over the place. I kid you not, the following statement is true: If I go the to busiest intersection in the town next to where I live and drive for 10 minutes in one of three directions I will be at the front door of a brand new BEST BUY store. Seems like a little "too much, too fast" kind of growth for me. Of course, this alone will not bring down the consumer electronics giant, but will certainly cripple it. The current economic situation is driving too many variables to make any kind of prognostication about the future of Best Buy and especially, its expansion plans.
Walgreens: This is no secret, over the past number of years the Walgreens organization has been buying up corner properties all over the U.S. and setting up shop. In my town, there are two Walgreens less than 5 minutes apart. How is that for market saturation?
So why does Walgreens pop up on my radar? With so many stores, one can't help but wonder when the bubble will burst for the Walgreens expansion? I bet the Deerfield, Illinois organization also took the news from Starbucks to heart, because on July 10 they issued a press release declaring that they will be scaling back "organic" growth "in fiscal 2009 to provide flexibility to invest in its core strategies and improve shareholder value."
However, this might not be enough to save Walgreens. There are just too many outside forces that are driving the economy right now and to X them out is not wise. There does exist, at least, two things that will help save Walgreens from (or at least slow down) a complete collapse and that is the aging population and the diabetes epidemic. So long as they can effectively deliver the product and service to support those two sectors of the healthcare industry, Walgreens stands to be around longer than those that do not or can not deliver.
So for now all I can offer, is that if you are invested in any of these two organizations please continue to monitor the situation very closely....I know I will.
tag this:
Dave Guerra, Best Buy, Starbucks, Walgreens, Store Closure, Prepare, See the light before the warning, Opportunity
07 July 2008
2008.5 A.D.
When we started 2008, you may remember, I made a couple of resolutions. They were to read one book a month, run in a 10K race, Finish 2nd Draft of New Book by end of March, Drink less coffee, Drink more H20, and Volunteer. These were some pretty ambitious resolutions and as real life has a tendency of having its way with us, I am nowhere near where I should be by now. However, I am still fighting through and hopefully make it to the end of the year in one piece. Seriously, let's take a quick look at how things are progressing.
Reading: Not exactly one book a month. By now, you know I am working on my MBA full time and that takes up about 80% of my reading time. Still managed to sneak in a book here and there. This time it is The Energy Bus by Jon Gordon. WOW! What a book, I was not expecting what I got out of the Energy Bus. This book while did not rock me to my core, it certainly made me think about how I am doing things and how I am NOT doing things. So I got on the Bus and became a Chief Energy Officer. Thanks 800CEOREAD.com for including this AWESOME book to the Mystery Box offering, best $20 I ever spent.
Running: I am still hovering at the 5K mark and that's a good thing. Things have not progressed but with a little more focus and waking up a little earlier everyday I will start increasing the distance.
Writing the book: This is falls under creating my channel. I have been fine tuning the document and at some point I just need to stop fine tuning, otherwise it will never be finished, and get it ready for the world. Anyone out there care to recommend a Literary Agent that specializes in Business Leadership and Management books?
Drink less coffee & Drink more H20: I have been drinking so much Water that I am growing gills. As for the coffee, well all I can say is: I might need to rethink this resolution.
Volunteer: This one I am still trying to figure out where I fit in. Of course, I give money to charity and would like to do something more. Just have not found the right one. Of course, there have been some local charities that I have talked to and have done somethings for in the past but nothing nothing has panned out into a permanent situation.
That's about it for catching up on how things have been going with my 2008 New Year's Resolutions.
How are your resolutions doing?
tag this:
Dave Guerra, New Year's Resolutions, Updates, 2008, 800CEOREAD, Mystery Box, Focus, Opportunity
15 June 2008
Father's Day 2008: Tim Russert style
By now all of us have heard of Tim Russert's untimely passing. Here was one of the good guys. Though I never met Mr. Russert personally, I have a few close friends who did.
They were giddy the first time they told me who they met. Back then I was not too keen on politics, politicos or anyone who dealt with then on a consistent basis, and neither were my friends but meeting Tim Russert was a high point in their young lives.
I never thought much about Russert and why my friends were so thrilled to meet him until one day I read the book "Big Russ and Me" by Tim Russert. It all changed then. He was now on my radar and I took notice.
Russert could have written about anything or anyone instead he wrote about his father. He gave his father the highest honor any child could give his or her father. It's is unfortunately, an honor that most fathers very seldom get when they are alive: Recognition from their children that their father raised a better person.
So now, Tim has left this world, but he is not gone. Today on Father's Day we take time to think of our fathers and by how Tim Russert and his two books on fathers changed how we will always see them.
For all the good and for all the bad, they are our fathers and nothing can ever change that fact. Of course some were better than others, still they remain tied to us and who we are now. Some fathers leave us too soon, whether by choice or by act of God they still made us stronger and better people.
Over the past couple of days since Mr. Tim Russert left us, someone said that if there was a time to lose Tim, it should be just as we start the Father's Day weekend. I could not agree more. Had he been around just a little while longer he would have been the picture we'd see when we lookup Father's Day in the dictionary.
To all you Kids out there: Tell your Dads HAPPY FATHER'S DAY (no matter where they are or what they are doing)
To all you Dads out there: HAPPY FATHER'S DAY
Technorati Tag:
Tim Russert, Big Russ and Me, Father's Day, Dave Guerra
03 June 2008
Ever wonder
They will call you, they will send you some of the nicest emails, basically a lot courtesy on their part. The when it comes time to repay the courtesy and respond to that organization and/or it's representative that you are unable to commit or attend or just to just give a courteous "No, Thank You" you get the big blow off. This just re-confirms what they really thought of you; a name on a list that could make the numbers bigger thus hoping to make what they do relevant. There is nothing wrong with wanting to be relevant.
However, there is something very wrong with this shortsighted approach to doing business.
Organizations and individuals that work this way are not only burning bridges but don't see the big picture for what it is. They fail to see that this time next year, for example. The big annual gala is looking for sponsors but cannot court the ones that they dismissed last year and now have to scramble find new sponsors for their event.
While it is prudent to court existing sponsors and as well as those that were unable to deliver last year for the next event. Burning bridges prevents that from happening and could spoil any future relationships. Who knows, the next bridge that's burned may have very close ties to a High Profile individual that you may one day want to court.
Any thoughts?
tag this:
Dave Guerra, sponsorships, Bridge Burning, Burning Bridges, Marketing, Advertising, Missing the Boat, Opportunity
20 May 2008
Rip-off Company Gets Ripped Off?
Seems that a local company, who is great at giving people the shaft by selling them a product they need but will go about financing the product at the highest interest rate possible and added unneeded extras only to jack up the amount being financed. Then they cite that the reason for the high interest rates they get for their customers is that their clientèle is more subprime than prime and therefore can only get "these kind of rates" from the lenders.
Then when it comes time to provide warranty support for the product, anything short of a federally mandated recall is the customer's fault and therefore is not covered under warranty. So there they go shafting the customer, again.
Well to make a long story short, a couple of the company's employees started ripping the company off, probably skimming off the top of the extra bill padding the company was already ripping off from the customer.
Well as all good things, the management discovered this and promptly fired the individuals and then, get this, issued a public statement that basically said they were shocked and appalled that something like this could happen.
You know it's Karma when thieves start stealing from thieves. As for being shocked and appalled, now you know how your customers feel after you give them the shaft.