20 January 2016

A New Year. A New Blog

A quick note to invite you to visit my new blog at http://daveguerra.com/blog/

I will continue to post on this page for the next couple of months (duplicate content) until I can completely close this page.


Thank you for your continued support,
David Guerra

I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com

To order your copy of Great To Follow: Amazon paperback / Amazon Kindle | Barnes & Noble paperback
To order your copy of The Walking LeaderAmazon Paperback / Amazon Kindle | Barnes & Noble

Here are some Tags: Tags: • The Walking Leader • Great To Follow • ###### • ##### • ##### • ##### • Leadership • Dave Guerra • Leadership • Leading • Leadership Development • Professional Development • Lead, Follow, or Get out of the way • Ready, Fire, Aim! • If it ain't broke, break it. • Hire Crazies • Ask dumb questions • Pursue failure • Spread Confusion • Ditch Your Office • Read Odd Stuff • Avoid Moderation • Higher, Admire, Desire, Require, Satire, Inquire, On Fire, All Possible Scenarios • Give to the American Red Cross • Hire A Hero

05 October 2015

ETIQUETTE WEEKEND #41 (October 3 - 4, 2015)

In case you missed it this weekend, here are ETIQUETTE WEEKEND links I shared.

ETIQUETTE WEEKEND is a Twitter (@daveguerra), Facebook (facebook.com/thedavidguerra), Google+ (plus.google.com/+DaveGuerra) project where I post and share links to websites and online articles that are all about Etiquette (Business, Interpersonal, Professional and Personal).

1. Essential Branding and Networking Tips for College Seniors
http://money.usnews.com/money/careers/articles/2015/02/26/essential-branding-and-networking-tips-for-college-seniors

2. Networking Etiquette for the Holidays
http://www.business2community.com/strategy/networking-etiquette-holidays-01105316

3. Gift not your cup of tea? Maybe someone else will enjoy a 'regift'
http://www.standard.net/Hers/2014/12/23/Regifting-the-gift-that-keeps-on-giving.html

4. Family Holiday Etiquette
http://www.protocolschooloftexas.com/ask-the-etiquette-expert/family-holiday-etiquette/

5. Don't blame higher education for people who are rude
http://www.houstonchronicle.com/life/article/Don-t-blame-higher-education-for-people-who-are-6106169.php

6. Actions, words can return to haunt you
http://www.bostonglobe.com/business/2015/02/28/life-imitates-business-etiquette-advice/ETTTbi9ENL3J4AhpSoQMSL/story.html

7. Tips for better gym etiquette
http://blog.timesunion.com/healthylife/tips-for-better-gym-etiquette/16461/

8. Miss Manners: He calls his wife's elders by their first names
http://www.marinij.com/lifestyle/20150301/miss-manners-he-calls-his-wifes-elders-by-their-first-names

9. No Cellphones or Alcohol Please… Etiquette Tips for the Business World
http://blogs.stthom.edu/dome/2015/02/27/no-cellphones-or-alcohol-please-etiquette-tips-for-the-business-world/

10. Six Ways to Make the Most of the Holiday Season
http://dianegottsman.com/2014/12/holiday-etiquette-six-ways-to-savor-the-season/

11. Some Important Facts Taught By E-mail Etiquette Training
https://skilldom.wordpress.com/2014/12/24/some-important-facts-taught-by-e-mail-etiquette-training/

12. Weird social media etiquette
http://www.vindy.com/news/2015/mar/01/weird-social-media-etiquette/

13. 20-40-60 Etiquette---No cuts!
http://newsok.com/20-40-60-etiquette-no-cuts/article/5397851

14. Business Protocol: Job-hunting in the office definitely crosses a line
http://www.bostonherald.com/business/business_markets/2015/03/business_protocol_job_hunting_in_the_office_definitely_crosses_a


Thank you,
David Guerra

I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com

To order your copy of Great To Follow: Amazon paperback / Amazon Kindle | Barnes & Noble paperback
To order your copy of The Walking LeaderAmazon Paperback / Amazon Kindle | Barnes & Noble

Here are some Technorati Tags: • Great To Follow • The Walking Leader • Etiquette • Etiquette Weekend • Personal Etiquette • Professional Etiquette • Dave Guerra • Leadership • Leading • Leadership Development • Professional Development • Lead, Follow, or Get out of the way • Ready, Fire, Aim! • If it ain't broke, break it. • Hire Crazies • Ask dumb questions • Pursue failure • Spread Confusion • Ditch Your Office • Read Odd Stuff • Avoid Moderation • Higher, Admire, Desire, Require, Satire, Inquire, On Fire, All Possible Scenarios • Give to the American Red Cross • Hire A Hero

28 September 2015

ETIQUETTE WEEKEND #40 (weekend of September 26 - 27, 2015)

In case you missed it this weekend, here are ETIQUETTE WEEKEND links I shared.

ETIQUETTE WEEKEND is a Twitter (@daveguerra), Facebook (facebook.com/thedavidguerra), Google+ (plus.google.com/+DaveGuerra) project where I post and share links to websites and online articles that are all about Etiquette (Business, Interpersonal, Professional and Personal).

1. Business Partnership…are you really sure that’s such a good idea?
http://www.etiquettemoms.com/blog/business-tips/business-partnershipare-you-really-sure-thats-such-a-good-idea/

2. Woman helping millennials land jobs after college
http://www.wdsu.com/news/local-news/new-orleans/woman-helping-millennials-land-jobs-after-college/31434766

3. Workplace Doctor: Collection envelope comes around a little too frequently
http://www.thenational.ae/business/the-life/workplace-doctor-collection-envelope-comes-around-a-little-too-frequently

4. 20-40-60 Etiquette---Is one thank you enough?
http://newsok.com/20-40-60-etiquette-is-one-thank-you-enough/article/5395915

5. Email Etiquette For PR People
http://www.business2community.com/public-relations/email-etiquette-pr-people-01161041

6. Modern Etiquette: Proper protocol when leaving a job
http://www.gmanetwork.com/news/story/441995/lifestyle/modern-etiquette-proper-protocol-when-leaving-a-job

7. Everything you have ever to know about lift (elevator) etiquette
http://www.news.com.au/technology/science/everything-you-have-ever-to-know-about-lift-etiquette/story-fnjwl2dr-1227238713111

8. Life Imitates Business Etiquette Advice
http://www.boston.com/jobs/news/jobdoc/2015/02/life_imitates_business_etiquet.html

9. Lessons from famous people: How not to behave at work
http://www.kansas.com/news/business/biz-columns-blogs/business-perspectives/article11132966.html

10. Don't burn your bridges when moving to a new job
http://www.koreatimes.co.kr/www/news/nation/2015/02/181_174116.html

11. You Can’t Handle the Truth – Laughter Etiquette
http://mancunion.com/2015/02/25/you-cant-handle-the-truth-laughter-etiquette/

12. Professional women, stop complimenting each other's looks
http://www.dailylife.com.au/news-and-views/dl-opinion/professional-women-stop-complimenting-each-others-looks-20150225-13ogjj.html

13. Pensacon 2015: Con etiquette and need-to-know info
http://www.pnj.com/story/entertainment/events/pensacon/2015/02/25/pensacon-con-etiquette-need-know-info/24014425/

14. Interview Etiquette: How to Ask for a Job Reference
http://dianegottsman.com/2015/02/interview-etiquette-ask-job-reference/


Thank you,
David Guerra

I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com

To order your copy of Great To Follow: Amazon paperback / Amazon Kindle | Barnes & Noble paperback
To order your copy of The Walking LeaderAmazon Paperback / Amazon Kindle | Barnes & Noble

Here are some Technorati Tags: • Great To Follow • The Walking Leader • Etiquette • Etiquette Weekend • Personal Etiquette • Professional Etiquette • Dave Guerra • Leadership • Leading • Leadership Development • Professional Development • Lead, Follow, or Get out of the way • Ready, Fire, Aim! • If it ain't broke, break it. • Hire Crazies • Ask dumb questions • Pursue failure • Spread Confusion • Ditch Your Office • Read Odd Stuff • Avoid Moderation • Higher, Admire, Desire, Require, Satire, Inquire, On Fire, All Possible Scenarios • Give to the American Red Cross • Hire A Hero

27 September 2015

ETIQUETTE WEEKEND #39 (weekend of September 19 - 20, 2015)

In case you missed it this weekend, here are ETIQUETTE WEEKEND links I shared.

ETIQUETTE WEEKEND is a Twitter (@daveguerra), Facebook (facebook.com/thedavidguerra), Google+ (plus.google.com/+DaveGuerra) project where I post and share links to websites and online articles that are all about Etiquette (Business, Interpersonal, Professional and Personal).

1. some thoughts on professional etiquette because some of you really need it (part 2).
http://lovelifeeat.com/2015/02/20/some-thoughts-on-professional-etiquette-because-some-of-you-really-need-it-part-2/

2. Even if it’s tasty, no soup slurping
http://www.bostonglobe.com/business/2015/02/21/the-best-way-eat-soup/mAsse36VIPQ5Phh0OilULK/story.html

3. The basic principles of proper dinner table etiquette
http://therightetiquette.blogspot.com/2015/02/20-guidelings-for-better-table-mannerss.html

4. Write clear and professional emails
http://www.idahopress.com/business/write-clear-and-professional-emails/article_0d21109e-b979-11e4-b123-33ef9c7baf2d.html

5. The Art of Reference Etiquette: How to Get -- and Give -- Good Job Referrals
http://www.forbes.com/sites/learnvest/2015/02/18/the-art-of-reference-etiquette-how-to-get-and-give-good-job-referrals/

6. How One Teacher Gave Her Class a Lesson in Social Media Etiquette
http://abcnews.go.com/Lifestyle/minnesotas-teachers-social-media-experiment-viral/story?id=29028366

7. The art of giving personal advice
http://www.bworldonline.com/content.php?section=Opinion&title=the-art-of-giving-personal-advice&id=102941

8. Through the Eyes of a Manager/Mentor: “Innovative Leadership is Needed Everywhere”
http://www.innovationexcellence.com/blog/2015/02/16/through-the-eyes-of-a-managermentor-innovative-leadership-is-needed-everywhere/

9. Passion is Contagious – What is Your Passion?
http://www.expertclick.com/NRWire/ReleaseDetails.aspx?id=66409

10. Business Protocol: Speak up when boss makes bad call
http://www.bostonherald.com/business/business_markets/2015/02/business_protocol_speak_up_when_boss_makes_bad_call

11. 20-40-60 Etiquette---What are "texting" hours?
http://newsok.com/20-40-60-etiquette-what-are-texting-hours/article/5394012

12. The Impact Of A Digital Economy On Leadership
http://www.forbes.com/sites/karenhigginbottom/2015/02/17/the-impact-of-a-digital-economy-on-leadership/

13. 6 Ways To Get Women Into Leadership Positions And Keep Them There
http://www.fastcompany.com/3042405/strong-female-lead/6-ways-to-get-women-into-leadership-positions-and-keep-them-there

14. Etiquette: 6 ways to leave a job politely and properly
http://www.grandforksherald.com/news/3685317-etiquette-6-ways-leave-job-politely-and-properly


Thank you,
David Guerra

I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com

To order your copy of Great To Follow: Amazon paperback / Amazon Kindle | Barnes & Noble paperback
To order your copy of The Walking LeaderAmazon Paperback / Amazon Kindle | Barnes & Noble

Here are some Technorati Tags: •

14 September 2015

ETIQUETTE WEEKEND #38

In case you missed it this weekend, here are ETIQUETTE WEEKEND links I shared.

ETIQUETTE WEEKEND is a Twitter (@daveguerra), Facebook (facebook.com/thedavidguerra), Google+ (plus.google.com/+DaveGuerra) project where I post and share links to websites and online articles that are all about Etiquette (Business, Interpersonal, Professional and Personal).

1. Tips On Telephone Etiquette
http://www.nigerianobservernews.com/2015/02/15/tips-telephone-etiquette/

2. From Homeless to Entrepreneur
http://smallbusiness.foxbusiness.com/entrepreneurs/2015/02/13/from-homeless-to-entrepreneur/

3. Baristas, owners give guidance on coffee-shop etiquette
http://wtop.com/food/2015/02/baristas-owners-give-guidance-coffee-shop-etiquette/

4. Commitments matter in the job search
http://www.bostonglobe.com/business/2015/02/14/commitments-matter/ygswdo2wBWe8TOWVQQnMuO/story.html

5. Disabilities in the workplace: Federal agencies release new resource guide for employers
http://hr.blr.com/HR-news/Discrimination/Disabilities-ADA/Disabilities-Federal-agencies-resource-guide

6. Inbox: Hugging etiquette says Biden committed faux pas
http://www.washingtonpost.com/blogs/in-the-loop/wp/2015/02/19/inbox-hugging-etiquette-says-biden-committed-faux-pas/

7. Hugging Etiquette: The Dos and Don'ts of Showing Affection In the Workplace
http://www.huffingtonpost.com/jacqueline-whitmore/hugging-etiquette-the-dos_b_6705354.html?utm_hp_ref=business&ir=Business
 
8. What to Write in a Thank You Card – 4 Tips for Proper Etiquette
http://www.moneycrashers.com/write-thank-you-card-tips-etiquette/

9. 5 Golden rules of email etiquette training
https://skilldom.wordpress.com/2015/02/19/5-golden-rules-of-email-etiquette-training/

10. Business students and mentors share a lesson in business etiquette
http://news.fiu.edu/2015/02/business-students-and-mentors-share-a-lesson-in-business-etiquette/85093

11. Pay for Wi-Fi? Only at a Luxury Hotel
http://www.wsj.com/articles/pay-for-wi-fi-only-at-a-luxury-hotel-1424304981

12. 17 Business Etiquette Rules Every Professional Needs To Know
http://www.dealerelite.net/forum/topics/17-business-etiquette-rules-every-professional-needs-to-know

13. Courtroom etiquette
http://nation.com.pk/columns/16-Feb-2015/courtroom-etiquette

14. some thoughts on professional etiquette because some of you really need it (part 1).
http://lovelifeeat.com/2015/02/15/some-thoughts-on-professional-etiquette-because-some-of-you-really-need-it-part-1/



Thank you,
David Guerra

I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com

To order your copy of Great To Follow: Amazon paperback / Amazon Kindle | Barnes & Noble paperback
To order your copy of The Walking LeaderAmazon Paperback / Amazon Kindle | Barnes & Noble

Here are some Technorati Tags: • Great To Follow • The Walking Leader • Etiquette • Etiquette Weekend • Personal Etiquette • Professional Etiquette • Dave Guerra • Leadership • Leading • Leadership Development • Professional Development • Lead, Follow, or Get out of the way • Ready, Fire, Aim! • If it ain't broke, break it. • Hire Crazies • Ask dumb questions • Pursue failure • Spread Confusion • Ditch Your Office • Read Odd Stuff • Avoid Moderation • Higher, Admire, Desire, Require, Satire, Inquire, On Fire, All Possible Scenarios • Give to the American Red Cross • Hire A Hero

26 August 2015

Twitter #DareToBe Tweet Chat: Making Mistakes (Tuesday, August 25, 2015)

Every Tuesday evening at 8pm eastern, the #DareToBe tweetchat takes place on Twitter. The #DareToBe tweetchat is hosted by Andrea Sanchez (@asanchez16), an Editor, Writer, and Communications Executive.

Every week a different topic. On the evening of August 25, 2015, the topic was MAKING MISTAKES. I could not capture all the twitter based answers to the 10 questions asked by @ASanchez16. However, I present the questions and  my answers (with a bit of amplification). Please enjoy and if you can, please joins us. Look for the #DareToBe hashtag every Tuesday evening.

Making Mistakes

Q1: Define “mistake.” #DareToBe
My Answer: Mistake is the unintentional outcome of a decision.
No matter how careful people can be there will be times when what they planned to happen does not. There will be times that the outcome will be purely unintentional and that is expected. There should be a mistake clause in everything we do. The clause should simply read: Mistakes will happen.

Q2: How do you feel when you make a mistake? #DareToBe
My Answer: I used to feel terrible. Now I feel: I'm glad that's out of the way.
As mistakes are most unavoidable, making them should be expected. Once out of the way, the business of getting to the expected outcome can properly begin.

Q3: Why do mistakes generally make us feel bad despite knowing we're all human? #DareToBe
My Answer: The ego drives us to try and to do it. When it does not turn out then we are reminded we are human.
Emotions are part of who we are as humans. Emotions will be present when we reach the desired outcome or when we don’t.

Q4: What would happen if nobody ever made mistakes? #DareToBe
My Answer:
Life would be boring. Remember the melted cheese sandwich by the radar led to Microwave oven.
When no one makes mistakes, there is no growth. Everything is stagnant and that is not a good thing. We need mistakes because correcting those mistakes is what makes us want to do better and to be better.

Q5: Share a time you made a mistake and how you dealt with it. #DareToBe
My Answer: I make so many mistakes, all the time, I have learned to admit to them, move on and try my hardest not to repeat them.
Now I do not purposely go out to make mistakes. I try to do the right thing. I try to make right decisions as best that I can, however, there are times when things do not work out.

Q6: You need _______________ to be able to learn from mistakes. #DareToBe
My Answer:
You need mature enough to accept that mistakes will happen to be able to learn from mistakes.
Maturity is necessary when it comes to accept the things we cannot change. Once a mistake is made it cannot be changed. However, we can change the future by accepting the mistake and learning from it.

Q7: The kind of mistakes you make define you. Agree/Disagree? Explain. #DareToBe
My Answer:
Agree. They define you whether you learn from them or repeat them.
As everything we have ever done and are currently do defines who we are and what we will be. For those that keep making mistake but never learn from them then they get what they deserve. Then again, when one learns from their mistake they get what they deserve. It’s a double edged sword.

Q8: All mistakes are not created equal. What mistakes are unacceptable? #DareToBe
My Answer:
Unacceptable mistakes are the ones that cost lives. Egos heal. Property can be replaced.
When a mistake takes a life this is beyond unacceptable. A simple accounting error will more than likely not cause a loss of life however, there are those mistakes that can and do take a life or lives. When that happens, well as I said above, they get what they deserved.

Q9: When you make a mistake, the best thing to do is _______________. #DareToBe
My Answer:
The best thing it to own up to it and work extra hard to not repeat that same mistake.
Nothing more to say here.

Q10: Tomorrow, I will dare to make a mistake/embrace imperfection by ____________________. #DareToBe
My Answer:
Tomorrow, I will dare to make a mistake/embrace imperfection by sharing my mistakes and the lessons learned from those mistakes.
Thank you,
David Guerra

I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com

To order your copy of Great To Follow: Amazon paperback / Amazon Kindle | Barnes & Noble paperback
To order your copy of The Walking LeaderAmazon Paperback / Amazon Kindle | Barnes & Noble

Here are some Tags: • The Walking Leader • Great To Follow • Andrea Sanchez • DareToBe • Comfort Zone • Leadership • Dave Guerra • Leadership • Leading • Leadership Development • Professional Development • Lead, Follow, or Get out of the way • Ready, Fire, Aim! • If it ain't broke, break it. • Hire Crazies • Ask dumb questions • Pursue failure • Spread Confusion • Ditch Your Office • Read Odd Stuff • Avoid Moderation • Higher, Admire, Desire, Require, Satire, Inquire, On Fire, All Possible Scenarios • Give to the American Red Cross • Hire A Hero

19 August 2015

Twitter #DareToBe Tweet Chat: Dare To Step Outside Your Comfort Zone (Tuesday, August 18, 2015)

Every Tuesday evening at 8pm eastern, the #DareToBe tweetchat takes place on Twitter. The #DareToBe tweetchat is hosted by Andrea Sanchez (@asanchez16), an Editor, Writer, and Communications Executive.

Every week a different topic. On the evening of August 18, 2015, the topic was DARE TO STEP OUTSIDE YOUR COMFORT ZONE. I could not capture all the twitter based answers to the 10 questions asked by @ASanchez16. However, I present the questions and  my answers (with a bit of amplification). Please enjoy and if you can, please joins us. Look for the #DareToBe hashtag every Tuesday evening.

Dare To Step Outside Your Comfort Zone


Q1: Define “comfort zone.” #DareToBe
My Answer:
It is that place where we feel we are in control.
Everyone has a comfort zone. That special and unique place that all of us have, that place where we are in control, even if it is just for a little while. It may be real or virtual but it is ours.

Q2: Describe your comfort zone. What does it look/feel like? #DareToBe
My Answer:
My comfort zone is early Saturday morning (before the Sun comes up). I'm the only one awake. It's just me and a cup of coffee.
This is the best time. The rest of the day is taken but this time is all mine.

Q3: What word comes to mind when you imagine stepping out of your comfort zone? Explain. #DareToBe
My Answer:
Adventure. As in, here comes the next adventure.
Oh, do not get me wrong I used to dread stepping out of my comfort zone or being forced out of my comfort zone. However, as I have grown older and wiser (I hope) I now believe that it has to be treated as an adventure, otherwise it will bring you down.

Q4: ____________ is scarce in comfort zones. #DareToBe
My Answer:
Adventure is scarce in comfort zones.
Comfort zones are called comfort zones for a reason. There is NO adventure or anything close to resembling adventure in any comfort zone.

Q5: Tell us about a time you stepped out of your comfort zone. #DareToBe
My Answer:
Left a 17-year comfy job with the State of Texas and dove right in to the private sector. Greatest Adventure to date.
While I gave the state job everything I had eventually the bureaucracy, politics, and lack of agency leadership was just too much. When my own manager did not remember I finished Grad School a year earlier, I knew it was time to go.

Q6: Why was stepping out of your comfort zone good for you? #DareToBe
My Answer:
I was starting to exhibit the physical signs of stress. NOT GOOD. It was time for a change.
My right eye was constantly twitching, my hair was starting to turn grey. It was getting to be too much. I was exercising to release some stress but that wasn’t working. Finally, it was time to go. I left the cushy state job and ventured into uncharted waters. A couple of months later, my eye stopped twitching, the grey hairs went away (well not completely but it was not as bad as it was) and I lost weight. I feel so much better. 

Q7: Give an example of negative self-talk that often prevents one from trying something new. #DareToBeMy Answer: "What will others think?"
The worst negative self-talk deals with what other people will think. If I worried about what other would think NONE of my books would have been written. I never would have left a state job after 17 years. I never would have been the father to the two wonderful children I have now. I never would have bought the home I live in now. I never would have married the beautiful woman I was lucky enough to marry. I never would have left the Army. I never would have joined the Army. I never would have left my parent's home, wait a second yes I would have! You get the idea.

Q8: Why is it just as important to return to your comfort zone from time to time? #DareToBe
My Answer:
You need a place to just be. A place to recharge. Heck, even Superman had his Fortress of Solitude.
Every one of us need a break. A break from what we have to deal with on a daily basis. We need our Fortress of Solitude. Remember, Superman live in Metropolis and visited the Fortress of Solitude. That is why we need to VISIT our comfort zone. Stay there too long and complacency starts to creep in and before you know it you become MEDIOCRE.

Q9: What motivates people to push themselves outside of their comfort zones? #DareToBe   
My Answer:
If a rolling stone gathers no moss that means it is well outside its comfort zone. People are the same way they avoid being still.
There are those that are restless and must keep moving and doing something. Then there are those that are perfectly happy collecting moss. To each his or her own.

Q10: Learn to be comfortable with the uncomfortable by ______________. #DareToBe
My Answer:
Spending more time with the uncomfortable until it becomes comfortable. Then you start all over again.
The more we do the uncomfortable the more we will get used to it. Then we see the next uncomfortable thing and we pursue it until it becomes comfortable and the cycle repeats itself. This wanderlust is what happens when people yearn to be comfortable with the uncomfortable.

Q11: Tomorrow, I will #DareTo step outside my comfort zone by ____________________. #DareToBe
My Answer:
Doing something that I have dreaded doing. As soon as I remember what I will post it. 


Thank you,
David Guerra

I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com

To order your copy of Great To Follow: Amazon paperback / Amazon Kindle | Barnes & Noble paperback
To order your copy of The Walking LeaderAmazon Paperback / Amazon Kindle | Barnes & Noble

Here are some Tags: • The Walking Leader • Great To Follow • Andrea Sanchez • DareToBe • Comfort Zone • Leadership • Dave Guerra • Leadership • Leading • Leadership Development • Professional Development • Lead, Follow, or Get out of the way • Ready, Fire, Aim! • If it ain't broke, break it. • Hire Crazies • Ask dumb questions • Pursue failure • Spread Confusion • Ditch Your Office • Read Odd Stuff • Avoid Moderation • Higher, Admire, Desire, Require, Satire, Inquire, On Fire, All Possible Scenarios • Give to the American Red Cross • Hire A Hero