30 July 2014

MIDDAY NUGGET: Are You Doing it the Old Fashion Way and NOT USING SOCIAL MEDIA?


Are You Doing it the Old Fashion Way and NOT USING SOCIAL MEDIA?

The other day, there was a small business owner walking around passing out flyers. Very admirable. When he entered my office building, I asked him to sit down and talk a while about the . I asked him to show me his flyer. It was postcard size, front and back. It was loaded with images and information. It has a phone number on it but that’s all.

That’s all? What do you mean that's all?

Yes. It had no web address, no Facebook page address, and no twitter handle. Seriously!
I asked him where these three things were on his flyer. He said that he had a Facebook page but no webpage or twitter.

I pointed to the front door and showed him our company info. I told him this is 2014 and you have to have that information ready for anyone and everyone. Whether they become a customer/client or not they might know someone who needs or wants your service.

He just gave me this look of what is this guy talking about?

He then said something that just floored me, “I am doing this the old fashion way and I want to get my customers by word of mouth and by going out there to meet them.”

Excellent. That’s the right idea. A righteous idea. However, what happens after you leave?

Huh.

What happens when you leave the office and the person that you talked to does not want your service but has a cousin who is looking for it. Do you really think that flyer will stick around? NO! It offers that first point of contact nothing so it goes into the trash.

With no Facebook page, twitter address, or website to visit that piece of paper (flyer) becomes as valuable as a used Kleenex. COUNT ON IT!

He just refused to get it.

That’s alright. Sometimes, it takes people a couple of bats over the head before they get it. However, I feel that for this guy it may be too late before he gets it.

As with any business, there is plenty of competition out there. His business is not unique, his closest competitor is less than a quarter of a mile away, and it is located on major thoroughfare. It is actually on one of the most popular streets within a 100-mile radius. He has location, location, location going against him and I am more than certain there are plenty of other business owners that have that going against them, as well.

However, that’s when going ONLY old fashioned will not work. You, me, and everyone that wants to do business in 2014 has got to fully understand that it is the shotgun effect of using social media consistently and effectively that will get that much needed attention and that attention will turn into sales of your product or service.

If you absolutely have to go Old Fashioned, how about trying this: Go Old Fashion using the New Fashion Devices, Media & Apps.

Thank you,
David Guerra

P.S. I do invite you to join the conversation and tell me what you think about this blog post.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to
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visit my website: www.daveguerra.com

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28 July 2014

MIDDAY NUGGET: TEACHERS, Any professional development over the summer?



Dear Teachers,

Can you believe Summer Vacation 2014 is quickly ending? Where has the time flown? It was just last week kids were flocking to South Padre Island or Daytona Beach or wherever they go for Spring Break. Now, television commercials are not so subtly reminding us of the back to school sales. Parents, are you ready?

Teachers, what about you? Are you ready?  Are you ready to start the new school year? 

Aside from taking some much-needed Rest & Recuperation what have you done to prepare for the coming school year? I am not talking about putting up a new border on the bulletin boards or buying new dry-erase markers. I am talking about what have you done to enhance your profession, your future as a teacher!

That’s right I am talking about PROFESSIONAL DEVELOPMENT!

What did you do over your summer break to enhance your future? To enhance our children's future?

Did you sign up and attend a webinar? Attend a seminar? or participate in the 7 Habits of Highly Effective People course? Or did you read a book (or two or three)?

If the answer is NO, don’t fret you still have time. 

It can be anything. It can be about anything. Just do something that might just change your perspective on your life, profession, or everything.

Who knows it may be something that will teach you, yes you, the Teacher some new approach to dealing with your students or dealing with their parents?

I understand that summer is your time to decompress from the last school year. However, it is also time to prepare for the upcoming school year. Yes, it really is. Unless you consider yourself a part time teacher and a part time beach bum, you have no excuse for not getting in a little professional development before the school year begins. 

I know I can hear it now, “they don’t pay us enough to attending professional development training.” 

I call SHENANIGANS on that statement.

They pay you enough to take at least two months off every year, don’t you think you could take a couple of those precious days off and learn something.

Remember, it does not have to be anything fancy or drawn out. Just do it. 

Don't you deserve it? Don't your kids deserve it? I know my children deserve it.

Thank you for your time,
David Guerra


P.S. I do invite you to join the conversation and tell me what you think about this blog post.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to follow me on
Twitter: @daveguerra
visit my website: www.daveguerra.com


To order your copy of The Walking Leader:  Amazon Paperback / Amazon Kindle | Barnes & Noble


To order your paperback copy of The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change


To order your Amazon Kindle copy of The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (25th Anniversary Edition)



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Here are some hashtags: #professionaldevelopment #teachers #summer2014 #students #future #leadership

20 July 2014

LEADERSHIP STRESS and EMOTIONAL INTELLIGENCE / A Tuesday Night with Lolly Daskal (07/15/14)

JULY 15, 2014: #LeadFromWithin Tweetchat with Lolly Daskal (@lollydaskal)

The Tweetchat topic was LEADERSHIP STRESS and EMOTIONAL INTELLIGENCE

Join us every Tuesday evening from 8PM EST to 9PM EST and use the hashtag #leadfromwithin to find us and interact with us.


Here are Lolly's Questions and my Answers:


Q1: How would you define stress? #leadfromwithin
A1:
Stress is something that causes discomfort as it goes against who we are and what we are made of #leadfromwithin

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Q2: What are the leadership demands that cause stress? #leadfromwithin
A2:
Leadership demand that causes stress is leadership. Plain and simple it is hard work. #leadfromwithin

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Q3: What are the most stressful interpersonal demands? #leadfromwithin
A3:
Saying “YES” way too often and not enough “NO” #leadfromwithin

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Q4: How would you define emotional intelligence? #Leadfromwithin
A4:
EI is the ability to know and understand that emotions play a big role in everything we do with others and with ourselves. #leadfromwithin
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Q6: How can emotional intelligence help manage stress? #leadfromwithin
A6:
When we have more information about an individual’s unique situation we can better prepare ourselves to deal with him/her #leadfromwithin

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Q7: How do you as a leader manage stress? #leadfromwithin
A7:
MAKE time to talk to others, have alone time, exercise, be a student and a teacher #leadfromwithin

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Q8: What support systems offers you the most assistance when you manage stress? #leadfromwithin
A8:
My family, my Army buddies, and my business mentors offer the greatest support #leadfromwithin

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Q9: As a leader what can you do to help manage or relieve stress for others? #leadfromwithin
A9:
Knowing that you have their back. Knowing that they have the tools to do their job. Knowing that you will lead them right #leadfromwithin

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Q10: How important is it to #leadfromwithin when dealing with stress? #leadfromwithin
A10:
#leadfromwithin when dealing with stress is excellent because that’s where stress relief begins: inside each of us.

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Thank you,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to
follow me on Twitter: @daveguerra
visit my website: www.daveguerra.com

To order your copy of The Walking Leader:  Amazon Paperback / Amazon Kindle | Barnes & Noble

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10 July 2014

CRACKING THE CODE OF COMMUNICATION / A Tuesday Night with Lolly Daskal (07/08/14)

July 8, 2014:  #LeadFromWithin Tweetchat with Lolly Daskal (@lollydaskal)
The Tweetchat topic was CRACKING THE CODE OF COMMUNICATION

Join us every Tuesday evening from 8PM EST to 9PM EST and use the hashtag #leadfromwithin to find us and interact with us.


Here are Lolly's Questions and my Answers:

Q1: Why is communication so important? #leadfromwithin
A1: If you want something done, effective communication is necessary. Without it, all is lost #Leadfromwithin

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Q2: What are core elements of communication? #leadfromwithin
A2: Clarity & Brevity are the core of any communication. Otherwise, confusion sets in #Leadfromwithin

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Q3: Why is listening so important in communication? #leadfromwithin
A3: Without effective listening the understanding of what is being declared diminishes exponentially as the conversation continues #Leadfromwithin

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Q4: What is the best way to communicate in crisis? #leadfromwithin
A4: Practice crisis situations and learn from that and share that with all members of the org. #Leadfromwithin

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Q5: How does communication go beyond words? #leadfromwithin
A5: Commo goes beyond words when the action takes place with little to no follow up or questions about the action #Leadfromwithin

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Q6: What is the best way to handle criticism? #leadfromwithin
A6: You handle it with open eyes, open ears, and closed mouth. Criticism is essential for growth and development of all concerned #Leadfromwithin

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Q7: What are strategies can we use when conveying a sensitive topic? #leadfromwithin
A7: take the lead, remain calm, be professionalism, and most of all compartmentalize to those that need to know ONLY #Leadfromwithin

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Q8: How does communication increase influence? #leadfromwithin
A8: Increasing influence can only occur through consistent communication known as dialogue NOT monologue #Leadfromwithin

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Q9: What are some communication mistakes and blunders? #leadfromwithin
A9: biggest mistake is conducting a MONOLOGUE. ALWAYS have DIALOGUE, otherwise people will feel bored and move on #Leadfromwithin

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Q10: What are some important words to use when communicating? #leadfromwithin
A10: “WHAT DO YOU THINK?” and mean it! #Leadfromwithin

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Thank you,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to
follow me on Twitter: @daveguerra
visit my website: www.daveguerra.com

To order your copy of The Walking Leader:  Amazon Paperback / Amazon Kindle | Barnes & Noble

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08 July 2014

DEVELOP YOUR LEADERSHIP SKILLS / A Tuesday Night with Lolly Daskal (07/01/14)

July 1, 2014:  #LeadFromWithin Tweetchat with Lolly Daskal (@lollydaskal)
The Tweetchat topic was DEVELOP YOUR LEADERSHIP SKILLS

Join us every Tuesday evening from 8PM EST to 9PM EST and use the hashtag #leadfromwithin to find us and interact with us.


Here are Lolly's Questions and my Answers:

Q1: How do you define leadership? #Leadfromwithin
A1: I define Leadership as the ability to motivate others to the point that they willingly do what must be done #leadfromwithin

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Q2: What are some qualities and traits a leader requires? #Leadfromwithin
A2: Know themselves completely before attempting to lead. Know that others are depending on them for inspiration #leadfromwithin

A2: and direction and motivation and and the list goes on and on #leadfromwithin

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Q3: How can we turn our innate instincts into Leadership skills? #Leadfromwithin
A3: By knowing our limits on those instincts then we can move past the limits and teach others #leadfromwithin

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Q4: What are some privileges of leadership? #Leadfromwithin
A4: Leaders get to learn from and teach others. That is the greatest privilege. #leadfromwithin

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Q5: If leading is ‘setting an example’, what example should we set? #Leadfromwithin
A5: The only example to set is that WE WALK OUR TALK. We do as we do and do as we say. 100% of the time, it’s non-negotiable #leadfromwithin

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Q6: How does a leader strike the balance between control and freedom? #Leadfromwithin
A6: Striking balance is achieved through trial and error. You have to make your mistakes as well as achieve success for proper balance #leadfromwithin

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Q7: How do we ensure we keep growing/ learning as Leaders? #Leadfromwithin
A7: We keep growing and learning as leaders by ACKNOWLEDGING that we still have so much to learn from each other and then we can grow, together #leadfromwithin

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Q8: How do we measure our development as a Leader? #Leadfromwithin
A8: We can’t measure our own development because that’s constantly changing. We can measure the number of leaders we help create #leadfromwithin

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Q9: What steps can we take to accelerate our development? #Leadfromwithin
A9: Eyes Open, Ears Open, Mouth Closed, Then ASK QUESTIONS.  Question everything. Question Everyone.  #leadfromwithin

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Q10: How do we know we’re truly a Leader? #Leadfromwithin
A10: When we know deep down that we are not leaders but followers of those that follow us #leadfromwithin


Thank you,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to
follow me on Twitter: @daveguerra
visit my website: www.daveguerra.com

To order your copy of The Walking Leader:  Amazon Paperback / Amazon Kindle | Barnes & Noble

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MIDDAY NUGGET: GROUPTHINK (Only You Can Prevent It)




Earlier this week, I was invited to visit a blog.  It is not a business blog, not a food blog but a mommy blog.

It is the local blog geared towards new mothers and mothers for young kids. The blog is really nice and loaded with plenty of real world examples of how to raise young children, be a mom, be a lady, be a crafty individual. However, there are a few things that disturb me about the blog and its contributors:

• None of them report having a child over 12 years of age. No Mom on staff that is a Mother of a Teenager?
• None of them appears to be a day over 29. No mother the same age or older than their mothers?
• None of have a child who left home only to come back. What?
• None of them report being the parent of a special needs child? Do Special Needs children NOT exist in their world?

Do you see where I am going with this?  I sure hope you do!

This blog and its contributors much like many organizations out there develop something worse than mediocrity.  They develop, foster, and encourage "Groupthink".

If you are not familiar with the term here is what Groupthink means: "practice of thinking or making decisions as a group in a way that discourages creativity or individual responsibility."

In the case of the blog, there are no outside individuals that bring more to the cornucopia that is already in place. No Older Moms. Empty-nesters, Mothers of Teenagers, and so on.

Organizations get so caught up in their own hype that they fail to look beyond the break room. They fail to recruit outsiders. Quite simply, they fail.

Do not let your organization fail!  Always think outside the box.  Always look outside the break room for ideas and suggestions.  Recruit the craziest and weirdest people you can find.  Whatever you do, do not fail! 

It may be too late for this blog.  As it, looks like all the friends and family that are part of that blog are in it to stay.  They might believe that they are on to something but with an audience that is constantly reducing in size, (kids tend to get older); their readers will no longer see the value in what the blog is providing and will leave for someone else. Someone that can fill the changing and growing needs.

Just like an organization, that has believed its own hype for too long that if it does not do something now it will be too late. Change must happen now, otherwise it is time to turn out the lights and lock the doors.  Customers, much like readers, want to see a wider variety offered to them than just the same old, same old.

It is up to you to destroy Groupthink in its tracks!  Every organization has a little bit of it if not too much of it.  Only you can prevent Groupthink!


Thank you,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to
follow me on Twitter: @daveguerra
visit my website: www.daveguerra.com

To order your copy of The Walking Leader:  Amazon Paperback / Amazon Kindle | Barnes & Noble

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30 June 2014

THE MIDDAY NUGGET: Pay Attention To The Details



Pay Attention To The Details

You have heard people say it. It is nothing new but why do people have to keep reminding us of it?

We are reminded of it because the truth is excellence, professionalism, dedication and commitment find their roots in paying attention to the details. 
Ask yourself the following question: Is someone a true professional he does not pay attention to the details?
Now, replace the word "professional" with excellent, dedicated, or committed.  Does the answer to the question change?  Nope.  It does not!

None of it changes, those words represent going above and beyond the expectations of another and along the way to surpassing the expectations you are paying attention to the details.

Why is paying attention to the details important?

Everyone wants to be perceived as an excellent and dedicated professional.  Lacking the attention to the details, one would be hard pressed to be identified as a real professional.

How can you pay attention to the details?

You have heard of crossing the T's and dotting the I's.  That's it! 
That is what paying attention to the details is all about.  You cross the T's and dot the I's, every time no matter the situation.  For instance, a customer comes into your place of business and has to fill out a form before anything can be done.  Everyone in your organization must ensure that that form is properly filled the job out (crossing the T's and dotting the I's).  By doing that, you ensure that the customer has provided you with all the information you need in order to properly and professionally address the customer's issue or request and you do it right the first time.  The customer is happy, you are happy, and that's a very good thing.

What can you do to make paying attention to the details an everyday occurrence?

Training! You train yourself, you train your staff. You can even train your customers. You must train all your stakeholders. It is that simple and it is that difficult.

Train and Train until it becomes a habit. Then once it's a habit keep training. I have found out, the hard way, that while it may be a habit, paying attention to the details is so very easy to neglect. Once neglected you must start all over to re-create and sustain that habit. Hopefully, you can do it before any real damage is done.

Remember, You can do it!

Thank you,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to
follow me on Twitter: @daveguerra
visit my website: www.daveguerra.com

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23 June 2014

The MIDDAY NUGGET: A word or two about Customer Service (again)


Hello and Welcome to the MIDDAY NUGGET.

This morning, I had the pleasure of a client giving my organization and I a compliment. He complimented me on the level of customer service my organization offers the customer.

After thanking him, I told him that it really is nothing; it is just what we do. He went on to add that since moving to the area, he has been frustrated with the lack of customer service and organizational follow through from the majority of the companies he has dealt with since arriving. He went on to explain that he has dealt with roofing contractors that are eager for the contract but take too long to complete the project. He added that they would show up one day and then disappear for several days with no notification (not even a text).

I could only imagine just how much of a half-assed job they do when they do show up.  Seriously, that is as far as I will go badmouthing the no-name roofing contractor. However, I feel confident that many of the homeowners reading this blog post know of or heard of a not-so scrupulous roofing contractor.

Enough about roofing contractors and back to the issue at hand: customer service.

During our conversation, we both came to the agreement that it is EXTREMELY easy and simple to offer all the organization's stakeholders.

It really is.

I know that I have instructed my staff they are NOT to behave in a manner that is less that courteous.  When they are face-to-face with a stakeholder, they are to give 100% attention and follow through. They are to own the interaction from beginning to end.  If they hand off the transaction to a co-worker they are still expected to do the follow-up (i.e., did everything get resolved?)

It is that simple.

However, it is when organizations and their managers refuse to acknowledge and expect from their employees nothing less than EXCELLENCE that problems start to come to the surface. The next thing anyone knows, that manager or business owner is reacting to something that a smile, a thank you, or a simple phone call would have prevented.

Yes, It Is That Simple.



Thank you,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to
follow me on Twitter: @daveguerra
visit my website: www.daveguerra.com

To order your copy of The Walking Leader:  Amazon Paperback / Amazon Kindle | Barnes & Noble

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