31 October 2014

On CHARACTER



Folks, if it is so very simple, then why do so many people refuse to get it?

Your Character DEFINES you. Your character defines where you come from and who you come from. Your character is a direct reflection of those that have raised you and what you have been exposed to all your life.

However, all that is no excuse for what you do with your character.

Everyday, all of us face moral questions. It is our character that directly impacts how we decide to act on those moral questions.


Only you can decide how you want to answer the question.

Remember, they say "Character is doing the right thing when nobody is looking" but when you think no one is watching someone always is.


Thank you,
David Guerra

I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com

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28 October 2014

About Customer Service and saying HOLD ON

Business Owners and Leaders, when it comes to customer service do you know what your staff are saying to your customers?

Are they telling people to "HOLD ON" instead of saying, "One moment, please."

Are they coming across as rude and crude every time there is a customer interaction?

If they are doing and saying that to your customers are you OK with that?

You better not be.

Trust me, that is no way to treat a customer, client, or anyone.

Anyone and everyone that calls or visits your organization wants to be treated like a VIP.

Let me re-phrase that: This is 2014 and everyone must be treated like a VIP and you and your organization must do everything they can to make it happen.

Failing to do that, people will leave you, your staff, and your organization faster than you can attempt to apologize.

See, just apologizing doesn't cut it any more. What does cut it is doing something above and beyond "just apologizing" and working hard to ensure the situation never re-occurs.

Get up, get in touch and in tune with what your staff are doing and saying on your behalf. It was about a year ago that I wrote a blog post about Company Vehicles and what the employees that are driving those autos are doing to your company's name and reputation.

When your staff is not having appropriate communications with your customers and external stakeholders they might as well be driving the company vehicle recklessly up and down the main street  are doing the exact same thing when they are answering the phone or dealing with someone who has walked up to the front counter.

If you do not hold them accountable they will drive your business to the ground. Yes, it is that simple.
Now go do something about it.


Thank you,
David Guerra

I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com

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27 October 2014

ETIQUETTE WEEKEND #5

ETIQUETTE WEEKEND #5
If you have been following me on Twitter (@daveguerra), Facebook (facebook.com/thedavidguerra), Google+ (plus.google.com/+DaveGuerra) then you know for the past several weekends I have been posting links to websites and online articles that are all about Etiquette: Business, Interpersonal, Professional and Personal.

Here is this past weekend’s ETIQUETTE WEEKEND collection (10/25-10/26/14).

1. 3 Tips for Your Business’s Social Media Etiquette
http://wsiinternet-franchise.biz/Tips/3-tips-for-business-etiquette

2. 5 Rules of Etiquette That Still Apply in the Workplace
http://www.govexec.com/excellence/promising-practices/2014/04/5-rules-etiquette-still-apply-workplace/81913/?oref=river

3. From invitation to location, etiquette tips for conducting business over a mealhttp://www.al.com/business/index.ssf/2014/03/from_invitation_to_location_et.html

4. Don't wipe your nose, no doggy bags, other advice in part 2 of Michelle Powell's business-dining etiquette tips
http://www.al.com/business/index.ssf/2014/04/dont_wipe_your_nose_no_doggy_b.html

5. 3 Rules of Electronics Etiquette During Business Travel
http://www.payscale.com/career-news/2014/04/3-rules-of-electronics-etiquette-during-business-travel

6. 3 Etiquette Tips for Emailing a Very Busy Person
http://www.patriciarossi.com/2014/04/3-etiquette-tips-emailing-busy-person/

7. Top 10 Etiquette Tips for Sales Professionals
http://www.titanlists.com/wordpress/top-10-etiquette-tips-sales-professionals/

8. 12 Ways To Improve Your Life Right Now
http://corporateimagetraining.blogspot.com/2014/04/12-ways-to-improve-your-life-right-now.html

9. Turning Off and Tuning In
http://www.morningstarpublishing.com/articles/2014/04/12/grand_traverse_insider/business/doc53494e7b7add6685871562.txt


Thank you,
David Guerra

I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com

To order your copy of The Walking LeaderAmazon Paperback / Amazon Kindle | Barnes & Noble

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23 October 2014

Why Do I Have To Give You My Email Address Again (and Again)?


Not a week goes by that I get an email, Tweet or Facebook post telling me that someone I follow has "FREE" downloadable content.

COOL!

I follow the provided link and before I can get to that "free" content, I am asked to join their mailing list and only then can I get access to the downloadable content. I am already on the mailing list! 

You already have my email address! Why are you asking me again? Why do I need to give my email address to you again? Why do I need to do this to access to something I already said I wanted? Why?

It baffles me! I understand that people want to know the analytics behind every email, tweet, and post they put on the Internet. There is nothing wrong with that.

However, what is wrong is making your followers pass through unnecessary gates and checkpoints to get to where they have previously agreed to go.

Content Providers: Do your followers a favor and send them a super-duper secret link to the content. Make certain that link does not require anyone to re-sign up for anything before getting access. Yes, it is that simple and it can be for the same price as what you are already paying. It might take just a bit longer but isn't minimizing the loss of a mailing list member worth it?

Why would a mail list member leave the list?

Simple, you keep asking for the email address, eventually people are going to get tired of the nonsense and amateur hour shenanigans. 

Besides, isn't being on the mailing list about being on the inside? Isn't that why you started a mailing list?

Yep, keep asking them to re-apply to be insiders is a quick way to make everyone an outsider. Then what do you have?

Thank you my friends.

Good Day,
David Guerra

I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com

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21 October 2014

ETIQUETTE WEEKEND #4

ETIQUETTE WEEKEND #4
If you have been following me on Twitter (@daveguerra), Facebook (facebook.com/thedavidguerra), Google+ (plus.google.com/+DaveGuerra) then you know for the past several weekends I have been posting links to websites and online articles that are all about Etiquette: Business, Interpersonal, Professional and Personal.

Here is this past weekend’s ETIQUETTE WEEKEND collection (10/18-10/19/14).

1. When Business Etiquette Resembles a Competitive Dating Scene
http://www.huffingtonpost.com/sabine-kobayter-/the-changing-face-of-busi_b_5634870.html

2. Don't discount value of etiquette in business world, says Bay Village expert: Faces of the Suns (video)
http://www.cleveland.com/faces-of-the-suns/index.ssf/2014/08/bay_village_corporate_etiquett.html

3. Business Etiquette Tips: Bringing Back Professionalism
http://employers.glassdoor.com/blog/business-etiquette-tips-bringing-back-professionalism/

4. ETIQUETTE MISTAKES AT BUSINESS EVENTS
http://somiiisconvos.wordpress.com/2014/08/01/etiquette-mistakes-at-business-events/

5. To communicate effectively, follow the Four P’s
http://www.bostonglobe.com/business/2014/08/02/communicate-effectively-follow-four/xHE78zbAmFNThTiCUGfOWI/story.html

6. Outsmart your phone — proofread messages
http://www.bostonglobe.com/business/2014/05/24/the-not-smart-phone/WRNz3DD5veDUwizQ3624zL/story.html

7. Nine Tips on Written Communication Etiquette
http://www.emilypost.com/emily-post-business-etiquette-training-writing-tips

8. Customer Service 101: Phone Etiquette for Small Businesses
http://www.businessnewsdaily.com/6444-call-center-phone-etiquette.html

9. A Fierce Bad Rabbit Helps Teach Etiquette
http://www.etiquettemoms.com/blog/childrens-etiquette-2/fierce-bad-rabbit-helps-teach-etiquette/

10. Top five workplace etiquette breaches: Are you guilty?
http://www.bizjournals.com/birmingham/news/2014/08/05/top-five-workplace-etiquette-breaches-are-you.html


Until next weekend, I Thank you.
David Guerra

I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com

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15 October 2014

How Your Idea Can Be Better Than My Idea?


Why is your idea better than my idea?

When I say “idea”, I mean any idea you or I may have.

Business Idea. Blog Idea. Pinterest Idea. Dating Idea. App Idea.

Now why is your idea better than my idea?

 -or-

Why is my idea better than your idea?

Simple, it has to do with who can get the word out not just faster but better.

Sound familiar?


It should because every politician running for office or wanting to stay in office does it.

They might not have the best message but if they can be faster and better at getting that message out to the public, they stand a pretty good chance of getting elected or re-elected.

Yes, it is that simple.

Heck, you could stand on a platform of “Cow Chips for Everyone” and be elected Governor. People have been elected for a lot less than that. The message or platform can be completely against what people stand for but if you use the available media channels to your advantage the next thing you know you can be elected President.

OK, maybe you do not want to be President but what you really want to do is to launch your blog. Once launched, you are going to want people to read your words of wisdom. Therefore, you write and write. Put some great content out there. However, if you do not do something (and fast) you are not going to get readers to read the content you are providing on the great idea that you call your blog.

Here is where your idea has a great chance of being better than my idea.

Use Twitter, Instagram, Facebook, Snapchat, Vine, and the next app that’s gonna be big to tell the world of your idea.

Now, I am NOT advocating that you spam people with a link to your blog but I do recommend you use those platforms to engage people.

Engage them?

Yes, you start a DIALOGUE and NOT a monologue.

You start following them and they will follow you. Then next thing you know you have millions of followers and the guy who was happy just writing on his blog has a tens and tens of followers.

So just by sheer number of followers, your idea is better. It might not be right but it is better.

Give it a shot.

Thank you,
David Guerra

I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com

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14 October 2014

Expand your horizons to get to where you want to be


There are times when you feel like you are spinning your wheels and going nowhere.

That is OK we have all been there. Some of us are there now, others have recently left that place (hopefully to a better spot) and soon others will arrive at that place.

What is the trick to getting out of that place?

There is no trick. It is actually quite simple; expanding your horizons will get you moving forward and get you to where you want to be.

Read a book from a different genre. Make a new friend. Try a different Latte. Watch a silent movie from beginning to end. Wear bold color clothing. Do not stand in the shadows. Find the spotlight and get as close to it as possible.

Then continue doing something new, different, and exciting. Before you know it, you have expanded your horizons and you will be well on your way to where you want to be.

Remember, the moment you step outside your comfort zone, you have expanded your comfort zone.

Just keep stepping out!


Thank you,
David Guerra

I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com

To order your copy of The Walking LeaderAmazon Paperback / Amazon Kindle | Barnes & Noble

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