TALENT & BRAND YOU!!!

Now that The Big Moo is over, I am heading over to my next book: Tom Peters Essentials: TALENT (develop it, sell it, be it) by Tom Peters.

It is one in series of four books that are a direct derivative of the 2003 book RE-IMAGINE! by Management/Leadership Guru Tom Peters.

Though I am not done, it isn't a hard read, however so far it is extremely informative and extremely thought provoking. There is one section that I am thoroughly enthralled with that I had to write about it.

I am going to post it here. This comes directly from the TALENT book by Tom Peters pages 46-47.

A "Brand You" Start
In the Brand You training offered by Tom Peters Company, we provide concrete ways for clients to renew their Brand You portfolio. They have found one exercise in particular to be of value. We call it the Personal Brand Equity Evaluation. Each participant is asked to complete the following statements:

I am known for...

Next year at this time I will also be known for...

My current project is challenging me in these ways...

New things I've learned in the last 90 days include...

My public "recognition program" consists of...

Additions to my Rolodex in the last 90 days include...

My resume today is Discernibly Different from my resume last year at this time in these ways...

There's no magic here. But applying the "brand equity" idea to your career is a clear winner, or so clients keep telling us.
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So I challenge my dear readers to fill out this questionaire and see what you learn about yourself.

A reminder in 90 days will be posted so that you can redo this and hopefully it will be "discenibly different"

The Big Moo: A Review (Finally)

Today, I finished reading The Big Moo:Stop Trying to Be Perfect and Start Being Remarkable edited by Marketing Guru Seth Godin and written by 33 of the top business and leadership minds on the planet.

This book has been thoroughly reviewed so I will not make this a rehash of what they already said. Well maybe a little.

The 33 individual one or two page vignettes were short enough to keep me wanting to read the next one but not too short that made the vignettes lacking information. I was really impressed that one of the authors mentioned the grocery store that I shop at by name. I was completely blown away about what made H.E.B. part of this awesome book. It also re-affirmed my resolve as a customer of H.E.B. Sorry folks you are going to have to get the book for yourself to find out what the heck I am talking about.

Overall this book will definitely change your attitude as well as your latitude.