Now that The Big Moo is over, I am heading over to my next book: Tom Peters Essentials: TALENT (develop it, sell it, be it) by Tom Peters.
It is one in series of four books that are a direct derivative of the 2003 book RE-IMAGINE! by Management/Leadership Guru Tom Peters.
Though I am not done, it isn't a hard read, however so far it is extremely informative and extremely thought provoking. There is one section that I am thoroughly enthralled with that I had to write about it.
I am going to post it here. This comes directly from the TALENT book by Tom Peters pages 46-47.
A "Brand You" Start
In the Brand You training offered by Tom Peters Company, we provide concrete ways for clients to renew their Brand You portfolio. They have found one exercise in particular to be of value. We call it the Personal Brand Equity Evaluation. Each participant is asked to complete the following statements:
I am known for...
Next year at this time I will also be known for...
My current project is challenging me in these ways...
New things I've learned in the last 90 days include...
My public "recognition program" consists of...
Additions to my Rolodex in the last 90 days include...
My resume today is Discernibly Different from my resume last year at this time in these ways...
There's no magic here. But applying the "brand equity" idea to your career is a clear winner, or so clients keep telling us.
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So I challenge my dear readers to fill out this questionaire and see what you learn about yourself.
A reminder in 90 days will be posted so that you can redo this and hopefully it will be "discenibly different"
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