27 January 2006

The Big Moo: A Review (Finally)

Today, I finished reading The Big Moo:Stop Trying to Be Perfect and Start Being Remarkable edited by Marketing Guru Seth Godin and written by 33 of the top business and leadership minds on the planet.

This book has been thoroughly reviewed so I will not make this a rehash of what they already said. Well maybe a little.

The 33 individual one or two page vignettes were short enough to keep me wanting to read the next one but not too short that made the vignettes lacking information. I was really impressed that one of the authors mentioned the grocery store that I shop at by name. I was completely blown away about what made H.E.B. part of this awesome book. It also re-affirmed my resolve as a customer of H.E.B. Sorry folks you are going to have to get the book for yourself to find out what the heck I am talking about.

Overall this book will definitely change your attitude as well as your latitude.

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