I am reading THE BIG MOO.
I know that Texas is known for its longhorn cattle, but that is now what this book is about. The subtitle of this book says it all: Stop Trying to Be Perfect and Start Being Remarkable.
There are 33 authors of this book. These people are some serious business thinkers, movers, and shakers. Don't get me wrong, these people were hand picked to contribute to the book. They write about a lot of topics and about what it takes to be remarkable. As an example, there is a section written about H.E.B., a Texas -based grocery chain.
Having been a long time patron of H.E.B., I never thought about how remarkable this organization has become since Walmart started selling food in Texas. After reading the section in THE BIG MOO, I am now a fully committed as H.E.B. being my grocery store. Buy THE BIG MOO and find out about H.E.B. and all the other things that make people and organizations REMARKABLE.