I am asking this question for all the marketing pundits to toss around and when an answer has been determined please let me know.
Today is Sunday and my TV screen is reserved for the National Football League Sunday afternoon presentations. It goes without saying commercials are also a part of my Sunday afternoon. So there are plenty of ads that are specifically for the Sunday afternoon audience. There is one set of ads in particular that have caught my eye (per sé).
There are two local Lasik Eye Surgeons who seem to have cornered the market on Sports Celebrities in their commercials. It seems that they have some kind of deal worked out with Professional Football Players from the Dallas area where in exchange for some eye work there is a simple endorsement via TV and Radio commercials.
Don't get me wrong I understand the need for endorsements, however, these guys just over do it. It is now to the point that these two "medical professionals" are in an all out shoot out to out do each other. Every commercial they have put out has been with at least one "professional football player from Dallas." There was one (and only one) exception to this: one commercial in which one of the eye doctors did have a few endorsements from several prominent doctors and one city mayor, still I have yet to see these two include an endorsement from an everyday bloke or lady.
Where am I coming from with this? My vision is not what it used to be and I have reading glasses (for now). Thus I have considered the option of the Laser surgery for my vision. However, these two guys in the need to compete against each other have started to place themselves out of the reach of everyday people. So I am losing interesting in what they offer as I fear that am not socially or financially within their reach.
I wonder if even one of these guys would consider bringing themselves back down to their intended customer's level and have possibly a Teacher or Police Officer endorse the service they offer?
So I ask this question: At what point does the celebrity endorsement stop having the effect it was intended to and start to create a sense of being out of reach for (or out of touch with) the target audience?
Anyone, please feel free to respond.
Technorati Tags: Dave Guerra, celebrity endorsement, professional football players, Dallas, Lasik, Eye Surgery, Eye Surgeons, Optometrist, Opthamologist, PRK, Advertising, Local Business, commercials,Local Business, marketing
Today is Sunday and my TV screen is reserved for the National Football League Sunday afternoon presentations. It goes without saying commercials are also a part of my Sunday afternoon. So there are plenty of ads that are specifically for the Sunday afternoon audience. There is one set of ads in particular that have caught my eye (per sé).
There are two local Lasik Eye Surgeons who seem to have cornered the market on Sports Celebrities in their commercials. It seems that they have some kind of deal worked out with Professional Football Players from the Dallas area where in exchange for some eye work there is a simple endorsement via TV and Radio commercials.
Don't get me wrong I understand the need for endorsements, however, these guys just over do it. It is now to the point that these two "medical professionals" are in an all out shoot out to out do each other. Every commercial they have put out has been with at least one "professional football player from Dallas." There was one (and only one) exception to this: one commercial in which one of the eye doctors did have a few endorsements from several prominent doctors and one city mayor, still I have yet to see these two include an endorsement from an everyday bloke or lady.
Where am I coming from with this? My vision is not what it used to be and I have reading glasses (for now). Thus I have considered the option of the Laser surgery for my vision. However, these two guys in the need to compete against each other have started to place themselves out of the reach of everyday people. So I am losing interesting in what they offer as I fear that am not socially or financially within their reach.
I wonder if even one of these guys would consider bringing themselves back down to their intended customer's level and have possibly a Teacher or Police Officer endorse the service they offer?
So I ask this question: At what point does the celebrity endorsement stop having the effect it was intended to and start to create a sense of being out of reach for (or out of touch with) the target audience?
Anyone, please feel free to respond.
Technorati Tags: Dave Guerra, celebrity endorsement, professional football players, Dallas, Lasik, Eye Surgery, Eye Surgeons, Optometrist, Opthamologist, PRK, Advertising, Local Business, commercials,Local Business, marketing
No comments:
Post a Comment