20 April 2008

Mediocrity in Mergers?

By now, if you have not heard about XMRadio & Sirius Satellite Radio's planned merger, or the Delta Airlines & Northwest Airline two-step, or the proposed shotgun wedding between Microsoft and Yahoo then you must be living under a rock that does not have reception Sprint/Nextel's data service. While the news is exciting, especially when we hear about hot a proxy battle is on the horizon, or how the federal government has to give its blessing on a merger, or how two airlines will become the biggest airline in the world. That is the stuff of underdogs; you know that David & Goliath kinda thing. That makes for not only an interesting story but also keeps people on edge wondering how these mergers will play out.

In the end:
  • will Delta/Northwest give us improved Customer Service and more on-time departures?
  • will XMRadio & Sirius Satellite give us more reasons to turn off AM & FM radio once and for all?
  • will Microsoft-Yahoo give us anything better than what little they give now?

I don’t think so!
It will be the same old thing all over again, this time with a new name. It will be the same mediocre companies all wrapped up in new packaging, a new marketing plan, and a new image for the public to be blinded by. The flash of newness will last at least for a while and then when the SHINY NEW WRAPPER is tossed aside mediocrity will return to these organizations.

Will the newly merged organizations see the light; demand that great change, along with great innovative thought and great design be born out of these mergers? Unfortunately, I firmly believe that they will not see the light.

I MAY BE WRONG BUT I DOUBT IT!

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