Tonight, one of my favorite TV shows had its season premiere: The Deadliest Catch. If you haven't seen it, where have you been? It is a reality show focusing on Crab Fishing in the Bering Sea. The episode starts like as in previous seasons; documenting the opening of the King Crab Season.
In preparation for departure, Josh Harris, son of The Cornelia Marie's Captain (Phil Harris), purchased what appeared to be a Toshiba Regza 26" Flat Panel LCD TV. While the younger Harris said it was a 24" TV, the Toshiba website says different. But I digress.
This was the perfect opportunity for Toshiba to get on board with the premiere episode of what many consider the hottest show on Cable Television. However, this was not to be, the first LCD TV commercial was from Panasonic. Here was a prime time opportunity to exploit product placement and it was not to be. I wonder how many more missed opportunities will there be as the rest of the season unfolds? Guess we'll just have to wait and watch and I certainly will be watching.
let's tag this with:
Dave Guerra, Deadliest Catch, Toshiba, Regza LCD TV, Phil Harris, Cornelia Marie, Josh Harris, Marketing, Opportunity
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