15 August 2008

The Donald does it again

No sooner than I post about Trump Trait:Don't Fear Risk, that Donald Trump goes and proves another Trump Trait. It seems that Johnny Carson's long time "Tonight" show side kick Ed McMahon has fallen on hard times and fell behind on and eventually defaulted on the mortgage to his $4.8million mansion due to his inability to work because of a neck injury. Well, just before foreclosure was to take place, Donald Trump pops in and is scheduled to seal the deal on acquiring the property from the Countrywide Financial Corp. according to a CNN.com report.

In the CNN.com posting states that Donald Trump "told the Los Angeles Times he doesn't know McMahon personally, but acted out of compassion because helping out 'would be an honor.'" This is because "when I was at the Wharton School of Business I'd watch him every night," Trump told the Times. "How could this happen?"

How it could happen? It is pretty obvious, as it is happening all over the country. Mr. McMahon, though his situation is unfortunate it is far from unique. People everywhere are finding themselves having to deal with rising fuel & food prices, layoffs or rising Adjustable Rate Mortgages that they can no longer pay. Of course, there are also those unforeseen incidents such as sudden medical situations, vehicle breakdown, and even major home appliances that need to be replaced. So what is a person to do? You persevere and continue to fight the good fight. Use those Trump Traits to get back into the game and you will be better for it.

So what TRUMP TRAIT did The Donald use in this situation? I say he used two (2) of the fourteen Trump Traits: Revenge Can Be Good and Build Your Brand.

Revenge Can Be Good: While this may have been the farthest thing on his mind, Mr. Trump seized an opportunity to do a good thing and in this case it was a complete opposite of what those that criticize him expected him to do. Therefore, revenge is certainly sweet.

Build Your Brand: Here is another thing at what makes Donald Trump who he is. He knows real estate and he makes another high profile purchase. Therefore, he continues to add to his brand, thus he continues to be relevant.

Speaking of Real Estate, Houses/Homes and Ed McMahon here is a very unique clip from the Tonight show. In Mr. McMahon's case, a very timely subject matter is discussed in the clip.



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