In a blog post by Pete Ryckman of Memo to C-Level Speakers blog, "Welcome to the Age of Invisibility", writes about living in the new age of Invisibility.
The age of invisibility is where, as he puts it, "Speakers face new problems as media content outlets -- like broadcast, cable, print, Web, blogs, etc. -- multiply at a geometric rate." While Ryckman talks, in his blog post, specifically about public speakers but I say that this can apply to everybody and anybody, public speaker or not.
In the post Ryckman warns that if people don't find a way to remain dynamic they will become invisible. As he adds, "The problem is this. If you don't speak often enough and to the right people, you start to become invisible. When you don’t move, they can’t see you. It's not that your voice is fading. The problem is that all the other voices are getting louder -- and there are many more of them."
While this is certainly true, I have one question: How does one know they are speaking to the right people?
I mean, who decides who the right people are? My answer to this question is: The right people who decide is the people that want to be inspired by you. Your peers, co-workers, students, friends, family, and most certainly your children (if you have kids).
The rest of the post goes to talk about working hard to stay relevant otherwise "you'll begin to disappear -- overlapped and replaced by the flood of new voices and new stories." There is nothing but a world of truth in that statement.
Of course, you are the master/mistress of your fate. Only you can decide just how relevant you want to be. So do everyone a favor and stay relevant.
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