SWITCH has arrived and Comfort Zones are put on notice!!

The latest book by Dan Heath and Chip Heath titled Switch: How To Change Things When Change Is Hard has hit the bookstore shelves and it could not have come at a better time. Like the sun coming out this book gives us a chance to see change in a whole new light.

Just before this past Christmas holiday I received an advance copy of Switch and it was the first time receiving an advance copy of any book. It was not only unexpected but it was a thrill to be the first kid on my block with something this cool.

I dove into the book and deliberately took my time to read and absorb what the Heath Brothers brought to my table. In Switch, they offer a unique way to make change go a little smoother. Now, I am not talking that all change is not smooth or can’t go smoothly but there are times (OK, the majority of the time) when change can be the bumpiest, roughest road anyone has ever been on.

The current economic times, are no exception and are taking us on a ride that we really would rather not take, but nonetheless, here we are together. Like it or not change is happening all around us all you have to do is look around “it will astound you.”

Switch will definitely astound you. It offers clear examples of how ordinary and not-so ordinary people faced challenges and turn them into crusades that made positive change, for a lot of people, happen. Also, within the pages of Switch, Dan and Chip introduce the reader to the Elephants, the Riders, the Path and how to identify them when you are confronted with change. All of which will come in quite handy when it comes to dealing with unexpected change and the obstacles associated with the unexpectedness that will need to be overcome in order to achieve success.

Trust me, change will happen and it is up to you to decide how it will happen. Switch will give the reader a set of tools to use in almost any situation thus giving greater power to the reader over how change will happen and how she will own it.

On a side note, after reading Switch, you may never see another advertisement for Target the same way you did before reading Dan and Chip’s book, I know I already do.

Switch @ Barnes & Noble @ Amazon.com


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