Back in October of 2007 on my blog I compared Joseph Jaffe to Donald Trump to the 80s band Duran Duran. The comparison was how the three have a rhythm that is "uniform and a well-coordinated action." The Donald, Joseph, and Duran Duran continue to be relevant and not allow any part of their brand to get stale, as they wouldn't allow it. After all, it is their name (their brand) that gets people to buy into what they are selling. In 2007, that comparison dealt with Joseph Jaffe’s book Join The Conversation.
Now, Joseph Jaffe’s done it again with his latest book, Flip The Funnel. This time he takes the reader on a journey and makes it an experience that is filled with tools and tips that will take anyone (from business owner to client/customer) to the next level in customer satisfaction or, better still, Relationship Building.
In Flip The Funnel, Jaffe provides real world examples of people and organizations that get it right and those that can’t seem to get it right no matter how hard they try or fail to try. For both, though, he offers answers to creating and sustaining a lifelong relationship with stakeholders (internal and external).
Right now, in an economy where up is down and down is sideways we all certainly need people to be spot on 100% of the time. What Jaffe delivers in Flip The Funnel is something that can only be described as SPOT ON!
You can get your copy of Flip The Funnel at Amazon.com | Barnes and Noble
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• Dave Guerra • Leadership • Leading • Leadership Development • Professional Development • Lead, Follow, or Get out of the way • Joseph Jaffe • Flip The Funnel • Book • Review • Give to the American Red Cross • Hire A Hero
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