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AMBUSH
Here's another word that most people assume they know the definition but sadly they do not know the whole story.
So let us break it down.
AMBUSH is defined as "make a surprise attack on (someone) from a concealed position."
Most people stop at "make a surprise attack" and believe that is enough.
Well, it is NOT enough.
One of my old Platoon Sergeants once told me, "Half-assing an AMBUSH is NOT an AMBUSH!"
This guy is a Vietnam Veteran. Former Active Duty Infantryman. Spent just two tours out under the jungle canopy of the State of Vietnam (South Vietnam) and this guy knew two things with absolute certainty:
#1 What exactly an AMBUSH is.
#2 He knew, without hesitation and reservation, when people were HALF-ASSing things.
It is that simple: Launch an ambush, Make it a SURPRISE (that's the "from a concealed position" part), and CREATE CHAOS.
As a Leader, you have to stay on your toes because CHAOS will occur but it can be managed ONLY if you are prepared to FIGHT through a REAL AMBUSH.
See, for those that can only HALF-ASS anything and everything they do, they are NOT prepared to commit.
They are NOT READY to take the HIT that usually follows a HALF-ASSED AMBUSH.
Word of warning or advice: If you are NOT capable of delivering a proper AMBUSH you never will be.
However, by committing to conducting a REAL AMBUSH, there will be NO PUNCH IN THE FACE.
This is because when Properly Planned and Violently Executed, an AMBUSH is a BEAUTIFUL THING.
When it is NOT, then the roles are reversed and the you GET what you DESERVE for just going through the motions and not committing.
Don't let the AMBUSH AMBUSH YOU!
P.S. I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com
P.P.S. To order your copy of Great To Follow: Amazon paperback / Amazon Kindle | Barnes & Noble paperback
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