People like a brand more when that brand makes them feel like insiders. People like other people more when those people make them feel like insiders.
What are you doing to make your customers/clients feel like insiders?
Email newsletters, Giveaways, Loyalty Programs, Frequent Flyer benefits, buy 10 get 1 free, and so on are a few ways to quickly create insiders. However, the number one way to make people feel like insiders is to LISTEN to them. Actively LISTEN!
You create insiders because you give them something after they have given you a lot. You listened to them. They made a connection with you and you connected with them. You communicated, together.
The more you communicate, the more they want to come back. This applies to your customers, clients, vendors, contractors, the guy that is selling you a newspaper. It most certainly applies to your employees just like it applies to your friends and family.
As a leader, you have to communicate with those that follow you. The more you communicate the more they become insiders. Those followers become your loyal customers because they believe in you and what you stand for.
Make everyone an Insider. Bring them inside by communicating with them. Start a dialogue and maintain that dialogue, at all costs.
Once they are in, it is your job to keep them in for all the days that you want. However, the moment you slack off is the moment you do not want to keep the insiders in.
Unless you want to start from scratch, never, ever slack off. They want to be on the inside but once you shut that door in their face you might as well hang it up.
Getting them to come back and want to be on the inside, again, will take a lot more hard work. Why work harder than you have to? Don't slack off and keep them on the inside, always.
What do you think?
Thank you,
David Guerra
I invite you to follow me on Twitter: @daveguerra • visit my website: www.daveguerra.com
To order your copy of The Walking Leader: Amazon Paperback / Amazon Kindle | Barnes & Noble
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