MIDDAY NUGGET: Are You Doing it the Old Fashion Way and NOT USING SOCIAL MEDIA?

Are You Doing it the Old Fashion Way and NOT USING SOCIAL MEDIA?

The other day, there was a small business owner walking around passing out flyers. Very admirable. When he entered my office building, I asked him to sit down and talk a while about the . I asked him to show me his flyer. It was postcard size, front and back. It was loaded with images and information. It has a phone number on it but that’s all.

That’s all? What do you mean that's all?

Yes. It had no web address, no Facebook page address, and no twitter handle. Seriously!
I asked him where these three things were on his flyer. He said that he had a Facebook page but no webpage or twitter.

I pointed to the front door and showed him our company info. I told him this is 2014 and you have to have that information ready for anyone and everyone. Whether they become a customer/client or not they might know someone who needs or wants your service.

He just gave me this look of what is this guy talking about?

He then said something that just floored me, “I am doing this the old fashion way and I want to get my customers by word of mouth and by going out there to meet them.”

Excellent. That’s the right idea. A righteous idea. However, what happens after you leave?

Huh.

What happens when you leave the office and the person that you talked to does not want your service but has a cousin who is looking for it. Do you really think that flyer will stick around? NO! It offers that first point of contact nothing so it goes into the trash.

With no Facebook page, twitter address, or website to visit that piece of paper (flyer) becomes as valuable as a used Kleenex. COUNT ON IT!

He just refused to get it.

That’s alright. Sometimes, it takes people a couple of bats over the head before they get it. However, I feel that for this guy it may be too late before he gets it.

As with any business, there is plenty of competition out there. His business is not unique, his closest competitor is less than a quarter of a mile away, and it is located on major thoroughfare. It is actually on one of the most popular streets within a 100-mile radius. He has location, location, location going against him and I am more than certain there are plenty of other business owners that have that going against them, as well.

However, that’s when going ONLY old fashioned will not work. You, me, and everyone that wants to do business in 2014 has got to fully understand that it is the shotgun effect of using social media consistently and effectively that will get that much needed attention and that attention will turn into sales of your product or service.

If you absolutely have to go Old Fashioned, how about trying this: Go Old Fashion using the New Fashion Devices, Media & Apps.

Thank you,
David Guerra

P.S. I do invite you to join the conversation and tell me what you think about this blog post.

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THE MIDDAY NUGGET: Ethics of the Business Owner

This one I have been thinking about for quite a long time. It is the ethics of being a business owner. There are some that get it and do the right thing all the time. Then there are some that get it and do the right thing some of the time. There are others that get it but do not do the right thing any of that time. Then, there are those that do not get it and do not do it any of that time.

For this midday nugget, I am talking about everyone, except for those that get it and do it right all the time. Because they know and they truly understand what it takes to be an ethical business owner. Everybody else there is no excuse.

What I am about to tell you is the truth and nothing but the truth.

Behind the building, that I work in is another building. Between both buildings is an alley. One afternoon I was walking from my building to the other building, which happens to be one of those small post office type shops. You know, the kind that you can walk up to buy stamps mail something, and it also has about eight or nine separate offices within that building that the owner leases out to various small businesses. I was on my way up to buy some postage stamps and as I crossed the alleyway, I saw somebody filling up one of those blue 5-gallon water cooler containers. Big deal right? There was no big deal if the guy was using his own water faucet but he was using my water faucet. That's right, the owner of the building behind my building was using my water faucet to fill up his 5-gallon water cooler container.

I stopped and looked this older man right in the eye and asked, "What are you doing?"

He said, “Nothing."

Expecting me to ignore what he was doing. I did not ignore it. I stood there and look at him and watch them until the finish filling his 5-gallon container of water, shut off my faucet, and return back to his building.

I just could not believe that this guy was blatantly stealing from me and really expected me to ignore it.

Now, as I am writing this the anger returns. I know it should not as this happened about 8 months ago but it still bothers me. It bothers me so much that I am writing this blog post now, all this time later.

What makes it worse is that this guy sells insurance, annuities, and financial packages to regular everyday people. These people come to him with the expectation that they can trust him to do the right thing by them.

Aside from owning the building, this individual also owns the post office contract and the service provided. He has done well for himself. However, after getting that response from him, I have to wonder at what cost? What or who did he sell out to get to where he is at? Who suffered so that he could be where he's at? Who was thrown under the bus and how often so that this individual could feel no shame, have no problem, and could care less about crossing the alley and taking water from someone else's faucet.

Now, I understand there are some that will say what’s 5 gallons? After all, isn't that the neighborly thing to do?

You are correct, what is 5 gallons? It’s just 5 gallons of water and it is the neighborly thing to do if he had ONLY bothered to come and ask for permission! He did not. That is certainly NOT neighborly.

He took it upon himself to do what he wanted to do and he did it.

Everyone, the take away here is to NOT be that guy because you will be caught! Do not try to cut corners because the corner is there for a reason. You are supposed to go all the way to the end and then turn. You cut corners and somebody is shortchanged. When you cut corners, you are cheating.

Since that day, eight months ago, the individual has yet to look me in the eye. I can only suspect that it is because he knows that I know who he is, what he is, and what he did. I can only imagine how long he had been taking the water without so much as asking. For the three years, I was there prior to this incident, he never asked for permission to use the water faucet to fill up his water cooler bottle. The water cooler bottle that his employees drink water from. I am not saying that tap water is bad but I am saying is that it came from an outside faucet. You tell me, who got shortchanged on that one? I wonder if the employees know where their water cooler water came from?

How do you think you would feel if you found out your boss was making you drink from the water cooler that he filled with tap water from the neighbor's alley water faucet? and did so without asking for permission.


Thanks for your time,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to
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The MIDDAY NUGGET: RESET YOUR PASSWORD NOW

Welcome to the Midday Nugget. The purpose of the Midday Nugget or its mission is to communicate to you about what is on my mind today. The one thing that weighs heavily with me today and we will go from there.

Today's Topic: RESET YOUR PASSWORD NOW

Today, May 21, 2014, we heard that eBay was hacked two months ago and everyone involved in cybersecurity is not asking but telling us to reset our eBay password now?

I know, too little too late. Why wait two months? It seems that "[t]he hackers grabbed the customer database between late February and early March." Then "..it wasn't until two weeks ago that eBay discovered employee credentials had been stolen", and it goes like that. It goes like that because quite often we don't know about a problem until it becomes a problem (usually a big one).

Back when farming was big business, the farmer didn't know there was a problem in the hen house until there were chickens missing and with a little investigating there was a trail of feathers leading to the fox's den. All was until the fox got into the hen house. There was no problem until the breach in the fence was discovered. However, after having enough hens go missing old Farmer Brown would make a conscience effort to check the fence around the hen house on a daily basis.

The same applies today but with our digital fences. If you don't do so already please start checking all your digital fences on a regular basis. If the digital fences (your passwords) are too old (anything over 6 months) then it is time to change them.

Now I won't go into details as to what to change your password to but I will say this:
DO NOT CHANGE YOUR PASSWORD TO
  - ABC123
  - 1234567890
  - ABCDEFG
  - your phone number
  - your date of birth
  - your kid's name
  - your spouse's name

Don't even think about it.

When you go to your websites that require a login password, use their recommendations on how to create a password. If the site you are using does not have a recommendation, then it may be time to close that account. If they don't care enough to give their clients/customers a little guidance on what to do and how to do it, then they don't care, at all. OK, maybe they care a little bit and it may be just enough to take your money from you. Is that a good thing?

The take away here is to be prepared, be vigilant, and above all be consistent. It is your private information that is at stake and you have to do what you can to protect it. So, get out there and protect it before someone else uses it.

Thank you,

Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

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Midday Nugget: Relevance / EVERYBODY IS RELEVANT!

Welcome to the Midday Nugget. The purpose of the Midday Nugget or its mission is to communicate to you about what is on my mind today. The one thing that weighs heavily with me today and we will go from there.

Today's Topic: Relevance (Being Relevant)

The Merriam-Webster online dictionary defines relevance as  "1. a: relation to the matter at hand
b:  practical and especially social applicability :  pertinence
2:  the ability (as of an information retrieval system) to retrieve material that satisfies the needs of the user."

It seems that in 2014, well into the 21st Century, there are still people that believe that there has to be "CERTAIN" people that matter. They truly believe that only a few people that matter. They can't comprehend that there are more than a couple of people that are relevant. They truly believe everyone else is irrelevant or do not matter. Incomprehensible I know.

Völlig UNFASSBAR! / Totally Incomprehensible

Why am I talking about today's subject. Well, there are two reasons. The first, was at a recent function at my daughter's middle school I was witness to something most disturbing. A set of parents approached the school principal and interrupted his conversation with the school's lead custodian to say Hello and shake the principal's hand. The principal then proceeded to introduce the man to the parents however, they wanted nothing to do with him. The parents then looked at the custodian as if he was leper and completely dismissed him. The man had obviously had this happen to him before shrugged it off and went about his business.

A little bit later the parents were working the room. Stopping at the tables of the parents that were in their opinion "people that mattered" and were introducing their daughter to the other parents. Sure, there is nothing wrong with meeting new people and introducing them to your family. However, how they went about it was not something that I want to teach my children to do. I know that everyone has their own way of doing things. However, try behaving this way in the business world and see how far it get you in 2014 and beyond.

Also I was shocked when I saw this video of a Gary Vaynerchuk Q&A session at South by Southwest earlier this year in Austin, Texas. When you watch the video you can see that even Gary Vaynerchuk was taken back by the question.



I like Gary's response and he hits the nail right on the head with it. His answer is spot on. Everyone is relevant and if you stop to figure out who has relevance and who doesn't then in the 21st Century you can rest assured that you are not going to get what you want because you are not getting with the right people.

The right people?

Yes, I wrote "the right people" and they are everyone involved with the people that were once perceived as the the "relevant" people.  In 2014, the right people are the gatekeepers, the next door neighbor, the bank clerk, the receptionist, the janitor, the high school security guard, EVERYONE. Those are the relevant people and EVERYONE IS RELEVANT!

Trust me, those are the people that can do more for you than the the lawyer, the doctor, the high school principal, or any "top dog" can. The thing is that everyone else will work with you, vouch for you, and ultimately be in your corner while the lawyer, doctor, principal or "top dog" is too busy, too self-important to give you any time or attention. Thus defeating your original intent.

A word of warning: if you are using someone just to get to that "top dog" then rest assured that the individual you were schmoozing will not work with you, not vouch for you, and most certainly they will leave you standing in your corner by yourself.

Be genuine and authentic with any one and everyone you deal with and things will work themselves out. Fail to see everyone as relevant then you get what you deserve: Nothing.

Thank you,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to
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Midday Nugget: Communication

Welcome to the first Midday Nugget. The purpose of the Midday Nugget or its mission is to communicate to you about what is on my mind today. The one thing that weighs heavily with me today and we will go from there.

As the Midday Nugget is about communicating to you, my first set of Nuggets will be about COMMUNICATION.

There comes a time when everyone wants their voice heard and no matter how hard they try sometimes, no one is listening. For example, sometimes somebody walks into a room and does not look to see that others are not paying attention or paying attention to something or someone else. You want your message to be heard but it is not coming or getting across to the intended recipients.

WHAT THEN?

It is all about SELBSTDARSTELLUNG (or Self-Presentation)!

“Self-presentation is behavior that attempts to convey some information about oneself or some image of oneself to other people. It denotes a class of motivations in human behavior. These motivations are in part stable dispositions of individuals but they depend on situational factors to elicit them. Specifically, self-presentational motivations are activated by the evaluative presence of other people and by others’ (even potential) knowledge of one’s behavior.” (Mullen, B. (1987). Self-Presentation Theory: Self-Construction and Audience Pleasing. Theories of group behavior (p.71-87). New York: Springer-Verlag.)

Basically, it is all about how you carry yourself, how you project the image of yourself, when you project it, what image of yourself you choose to project and most importantly, how others see you.

If you feel that your self-presentation is not helping your message get to its intended audience then it may be time to step back and work on that presentation. I know I have to work on it constantly because CHANGE is the only constant.

Until The Next Midday Nugget, Have A Good Day!
Thank you,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to
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ABCs of 2014: Day 12: Always Be LEADING

Today's ABCs of 2014 is: ALWAYS BE LEADING. A for Always, B for Be, and C for Leading (the C is silent).

Are you LEADING? Are you taking the LEAD in what you do? Are you stepping up to the plate each and every time someone calls for a leader to do so?

-or-

Are you just going through the motions? Just faking it? All of us would like to think we are stepping up and taking the leadership bull by the horns. That is a good thing to think and believe.

However, LEADING is an action. You have to be doing it and not just thinking it or believing it. YOU HAVE TO BE LEADING, ALWAYS!

There is no half in or half out with this one. Sure, there are plenty of people that will scam others to believe that they are leaders. If you need a hint as to who those scammers are, think POLITICIANS! OK, maybe 99.999% of all POLITICIANS.

Unless, they have proven themselves as True Leaders in their chosen profession first (Think President Dwight D. Eisenhower, President Theodore Roosevelt, President George Washington) otherwise they are nothing bags of hot air that spew forth nothing but bunkum!

If all the others do is nothing but going around making insincere speeches intended to please local constituents they are NOT leaders. You know, they PROMISE A LOT but deliver VERY LITTLE. Those my friends are NOT LEADERS! They are the opposite of leaders and I do not mean followers.

You are only a True Leader when you step up and PROMISE VERY LITTLE and DELIVER A LOT!!!

Now, get out there and start LEADING! Everyone that matters (and everyone matters) is eagerly awaiting for you to arrive.


Thank you,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to
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visit my website: www.daveguerra.com

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ABCs of 2014: Day 10: Always Be Joyful

Today's ABCs of 2014 is: ALWAYS BE JOYFUL. A for Always, B for Be, and C for Joyful (the C is silent).

Always Be Joyful. 

Think about it, there is very seldom a time to be anything less than joyful. When you are less than joyful, it is typically of your own doing. Of course, there are times and events that are beyond your control (i.e. POLAR VORTEX XVLIII) then others join in your misery. However, you can be less than joyful for no more than five minutes. Why only five minutes? It’s real simple, after five minutes you will still be in that same situation. Besides anything longer than five minutes, you are just whining and for anyone older than six-years old to whine is pure nonsense.

Turn those situations that start leaving you feel less than joyful into something to be joyful about. If you are in a snowstorm, get out there, make the best snowman you have ever made and post it online for everyone to see. If someone has done something that has left you feeling less than joyful, then forget their nonsense and go find or do something that brings joy into your life.

Don’t let the misery of others dictate your decision to be anything less than being full of joy. Keep working on Always Being Joyful and before you know it, you will Always Be Joyful.

Thank you,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to
follow me on Twitter: @daveguerra
visit my website: www.daveguerra.com

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ABCs of 2014: Day 7: Always Be Giving

Today's ABCs of 2014 is: ALWAYS BE GIVING. A for Always, B for Be, and C for Giving (the C is silent).

With the holiday season freshly behind us, reminder what was all around during that wonderful time of the year: "it's better to give than to receive."

GIVING does not only apply from Thanksgiving to New Year's Eve then tossed aside a little after the Tournament of Roses Parade comes to an end.

Try doing this "Giving is Better Than Receiving" -thing all year long. Seriously, why not turn the Twitter based "30 days of Giving" into a LIFE based 365 DAYS OF GIVING?

GIVE EVERYDAY! It is that simple




If you are short on ideas of what to give, how about just giving some LOVE! After all, Love is All You Need, at least that's what the song says. When it comes to songs, I give John, Paul, George, and Ringo top priority.

Thank you,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to
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visit my website: www.daveguerra.com

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ABCs of 2014: Day 6: Always Be Foraging

Today's ABCs of 2014 is: ALWAYS BE FORAGING. A for Always, B for Be, and C for Foraging (the C is silent).

Never stop having the hunger. Never stop the hunger, the longing, the yearning. No matter what that hunger or yearning is, you cannot stop. Keep searching for the next meal, keep your stockpile of provisions or supplies overflowing. Keep your well full at all times.

I am not just talking about food. I am talking about everything you are working for and doing. By this I mean, if you are in school then keep learning because you can never learn enough. The moment, you stop is the moment you show not only everyone that you know nothing but you show yourself.

Seriously, you can have a Ph.D. and still be the dumbest guy in the room. However, I am hard pressed to find anyone with a Ph.D. who has stopped learning. Why is this? The Ph.D.s that I do know know that to stay at the top of their game they have to keep learning. So why not you? You should always be learning so you can be at the top of your game.

So what, if you don't have a Ph.D.? Just keep learning. Keep having the hunger.

So long as you have the hunger never settle for just getting by and NEVER for one second think you made it. There are so many examples out there of people that thought they made it only to find themselves foraging for food in real life. Do not become one of those people.

Keep Foraging!!!

Thank you,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to follow me on Twitter: @daveguerra or visit my website: www.daveguerra.com

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ABCs of 2014: Day 2: Always Be Believing

Today's ABCs of 2014 is: ALWAYS BE BELIEVING. A for Always, B for Be, and C for Believing

(the C is silent).

You can go through life not believing in yourself. Not believing you can make a difference. Not believing will only get you so far. Actually, not believing will get your NO WHERE! Trust me on this one I have known so many people that don't believe in themselves. What they do believe in is a lot of blame. Blaming others for not getting a fair shot at something. Let me tell you it is a sad situation they find themselves in. However, it is a needless situation to be in in the first place.

Seriously, all it takes is to look in the mirror and say to yourself at least once day that you believe in yourself. Before you know it you will always be believing in yourself. Then you will always believe that what you are doing will make all the difference. Then somewhere along the way you will start to always believe that Others believe in you. All it takes is to believe in yourself! You can do it.

Thank you,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to
follow me on Twitter: @daveguerra
visit my website: www.daveguerra.com

To order your copy of The Walking Leader:  Amazon Paperback / Amazon Kindle | Barnes & Noble

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ABCs of 2014: Day 1: Always Be Asking

Today, I am starting something new.

Once a day, for the next 26 days, I will post what I call the ABCs of 2014. The purpose of them is provide a little motivation on how to succeed in 2014 and be better than last year.

The first ABCs of 2014 is: ALWAYS BE ASKING. A for Always, B for Be, and C for Asking (the C is silent).

Always ask for something! Ask for an answer! Ask for Help! Ask for someone else! This means that you have to always keep asking otherwise how will you learn something? How will you learn anything? If you are asking for someone else then do so only with the intent to empower them to start asking for themselves. Remember, you won't always be around and who will ask for them? They will have to learn to step up and ask for themselves.

Now, as for you, well you will just have to just continue asking for yourself.

Thank you,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

I invite you to
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Ambition and Success!

Ambition and Success go hand in hand. They do so, so well that I made this really cool chart illustrating the correlating and exponential relationship of the two.

WHAT DOES THIS MEAN?
The more ambition you have and the more you apply the more success you will have throughout your life.

If you don’t believe me, try one of the following:

Do nothing for a month and see how much success you have.
-or-
Do a lot for a month and see how much success you have.



Thank you,
Dave Guerra

P.S. I do invite you to join the conversation and tell me what you are thinking.

As always you can read this blog post in its original location at http://daveguerra.blogspot.com

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Fix my car?

You probably have heard this before and I know I tell people this everyday so let's do it one more time.

Let's say you are an automobile mechanic and one day I take my car to your shop, tossing you the keys I say "Fix It!"

You give me a puzzled look and ask, "Fix what?"

Then I know this is the last thing you want to hear but I say, "You are the mechanic, fix my car" and I leave.

Is this anyway for people to communicate? NO. Absolutely not, yet it happens thousands (if not millions) of times every single day. Too much telling and not enough leading.

So what does one do to reverse that fact? Well, for starters one has to ensure that what you want to happen is 100% understood by those that will do it.

Basically, what I am eluding that you must ensure that you completely understand what you want. If you can't do that then having anyone else understand you will be a moot.

Take moment to make certain that those that you want to accomplish something, on your behalf, can do so without hesitation or question. If you are not able to get your message across, try a different approach. Keep trying until you are understood. Keep trying until you understand you.

tags: Dave Guerra, understand, getting things done, be understood, keep trying, Be Tenacious